[Remote] B2B Product Marketing Strategist at Cars Commerce

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, Technology, SaaSIndustries

Requirements

Ability to develop and execute B2B marketing strategies for AccuTrade and integrated products to strengthen brand awareness and support sales growth
Experience partnering with Product, Sales, and Marketing teams to create go-to-market (GTM) plans, campaigns, and marketing materials that drive adoption and retention
Skill in creating compelling value propositions that communicate customer outcomes, ROI, and product differentiation
Capability to support development of sales collateral, including case studies, decks, one-pagers, and videos, to equip Revenue teams
Proficiency in leveraging insights and analytics to monitor performance, identify opportunities, and refine messaging and targeting
Experience collaborating cross-functionally with Product, Marketing, Sales, and Customer Success for alignment, consistent communication, and feedback loops
Ability to serve as a thought partner to leadership on positioning, launch strategies, and product roadmaps
Skill in championing the voice of the customer, incorporating dealer and OEM perspectives into messaging, collateral, and campaigns
Experience informing multi-channel campaigns (email, digital, social, events) in partnership with Marketing Operations, Integrated Campaigns, Lifecycle Marketing, Content, and Creative teams to build awareness and acquire customers
Commitment to contributing to a culture of collaboration and accountability

Responsibilities

Develop and execute B2B marketing strategies for AccuTrade and integrated products that strengthen brand awareness and support sales growth
Partner with Product, Sales, and Marketing to create go-to-market (GTM) plans, campaigns, and marketing materials that drive adoption and retention
Create compelling value propositions that clearly communicate customer outcomes, ROI, and product differentiation
Support the development of sales collateral — case studies, decks, one-pagers, and videos — to ensure Revenue teams are equipped to represent solutions effectively
Leverage insights and analytics to monitor performance, identify opportunities, and continuously refine messaging and targeting
Collaborate cross-functionally to maintain alignment between Product, Marketing, Sales, and Customer Success — ensuring consistent communication and feedback loops
Serve as a thought partner to leadership, contributing to positioning, launch strategies, and product roadmaps
Champion the voice of the customer, ensuring the dealer and OEM perspectives drive all messaging, collateral, and campaigns
Inform multi-channel campaigns in partnership with Marketing Operations, Integrated Campaigns, Lifecycle Marketing, Content, and Creative teams — spanning email, digital, social, events, and more — to build awareness and acquire customers
Contribute to a culture of collaboration and accountability, helping teams “Rise Together” toward Cars Commerce goals

Skills

Key technologies and capabilities for this role

Product MarketingB2B MarketingSaaSData-Driven SolutionsAutomotive IndustryMarket StrategyGo-to-Market

Questions & Answers

Common questions about this position

What is the employment type for this position?

This is a full-time position.

Is this role remote or does it require office work?

This information is not specified in the job description.

What are the main responsibilities of the B2B Product Marketing Strategist?

The role involves developing and executing B2B marketing strategies for AccuTrade, partnering with Product, Sales, and Marketing to create GTM plans and campaigns, and creating compelling value propositions that communicate customer outcomes, ROI, and product differentiation.

What is the company culture like at Cars Commerce?

Cars Commerce emphasizes collaboration with shared values like Rise Together, Open to All, Caring to Challenge, Taking Ownership, and Doing the Right Thing, fostering a competitive yet respectful environment focused on growth and employee wellbeing.

What makes a strong candidate for this role?

A strong candidate will have hands-on strategic experience in B2B product marketing, particularly in SaaS and data-driven solutions for the automotive industry, with the ability to bridge product, sales, and marketing teams to drive dealer adoption and revenue growth.

Cars Commerce

Online marketplace for buying and selling cars

About Cars Commerce

Cars Commerce operates as a digital marketplace in the automotive industry, connecting consumers who want to buy or sell cars with automotive businesses like dealerships and manufacturers. The platform provides consumers with essential information about vehicles, including product details, pricing, and seller locations, helping them make informed purchasing decisions. For automotive businesses, Cars Commerce offers insights and data on market trends and consumer behavior, which can enhance their sales strategies. The company generates revenue through advertising and subscription fees from these businesses for services like listings and access to consumer analytics. By utilizing technology and data, Cars Commerce aims to improve the efficiency and effectiveness of the car buying and selling process for both consumers and businesses.

Chicago, IllinoisHeadquarters

1998Year Founded

IPOCompany Stage

Data & Analytics, Automotive & TransportationIndustries

1,001-5,000Employees

Risks

Increased competition from platforms like Cars24 threatens Cars.com's market share.

Cars24's vehicle scrappage scheme may attract environmentally conscious consumers away from Cars.com.

Continuous innovation is required to maintain user engagement against competitors' superior alternatives.

Differentiation

Cars.com offers a comprehensive platform for both car buyers and sellers.

The platform provides valuable insights and data to automotive businesses.

Cars.com is recognized for its extensive EV-related content and services.

Upsides

Increased consumer interest in EVs boosts demand for Cars.com's listings and reviews.

AI-driven personalization enhances user experience and engagement on Cars.com.

The shift towards subscription-based car ownership creates new service opportunities for Cars.com.

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