[Remote] Director of Product Marketing at Coder

United States

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$180,000 – $276,000Compensation

Expert & Leadership (9+ years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, AI, SoftwareIndustries

Requirements

10+ years of relevant experience, with 3+ years in a leadership/management role
Action-oriented; execute autonomously in fast-changing environments
Fluency in enterprise cloud-native technologies, speaking the language of DevOps, platform, and AI infrastructure teams; understands which details matter to each persona
A successful track record as a Product Marketing leader who is at ease managing multiple projects, working individually, and collaborating across teams
Exceptional technical communication chops; able to distill complex concepts into clear, memorable stories for developers, security leaders, and executives
Confidence on camera; comfortable and engaging while presenting live internally and externally
Experience leading messaging, content development, ideation, research, strategy, planning, with clear actionable plans
Ability to mentor and build a team as we continue to grow
Willing to travel 1-2 times per quarter
Bonus: Hands-on experience with AI coding agents and emerging developer tools; curious and willing to experiment to uncover insights and proof points
Bonus: Proficiency in open-source and self-hosted ecosystems; understands how governance, control, and developer productivity intersect

Responsibilities

Evaluate, refine, and validate Coder’s messaging and positioning to explain how we fit into enterprise AI transformations
Build clear, visual frameworks that communicate complex design choices and product architecture to technical decision-makers
Drive alignment and consistency across internal teams and customer touchpoints through continuous iteration
Partner with Sales, Customer Solutions, and Product to identify and operationalize emerging use cases for Coder at the frontier of agentic development
Grow the Product Marketing team while providing strategic guidance on scaling thought leadership, developer relations, and enablement to create cohesive marketing to our ICP
Drive a unified technical content strategy with Marketing, Product, and Customer Solutions that connects product truth to customer needs and market opportunities, strengthening Coder’s technical credibility

Skills

Key technologies and capabilities for this role

Product MarketingMessagingPositioningThought LeadershipCustomer SegmentationTechnical Content StrategyAnalyst RelationsTeam LeadershipAI DevelopmentEnterprise Marketing

Questions & Answers

Common questions about this position

What is the salary range for the Director of Product Marketing role?

The salary range is $180K - $276K.

Is this position remote?

Yes, this is a remote position.

What experience and skills are required for this role?

Candidates need 10+ years of relevant experience with 3+ years in leadership, fluency in enterprise cloud-native technologies like DevOps and AI infrastructure, exceptional technical communication skills, and the ability to manage projects and teams.

What kind of team leadership is expected in this role?

The role involves growing the Product Marketing team, providing strategic guidance on scaling thought leadership and enablement, and mentoring team members as the company grows.

What makes a strong candidate for this Director of Product Marketing position?

A strong candidate is a player-coach with a track record in product marketing leadership, hands-on experience with AI coding agents, confidence in presentations, and the ability to translate complex tech into clear stories while executing autonomously.

Coder

Cloud-based platform for software development

About Coder

Coder.com provides a cloud-based platform for software development teams, allowing them to shift their work from local computers to cloud servers. This platform streamlines the onboarding process for developers, enabling them to quickly build, test, and compile code using the resources of the cloud. Coder.com prioritizes data security by ensuring that source code and data are kept secure behind the client's firewall, making it an appealing choice for businesses that value both security and efficiency. Unlike many competitors, Coder.com focuses specifically on serving software development teams and enterprises, offering a subscription-based model with tiered pricing plans that cater to different usage levels and features. The goal of Coder.com is to enhance the development process for teams by leveraging cloud infrastructure.

Austin, TexasHeadquarters

2017Year Founded

$75.8MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

201-500Employees

Benefits

Medical, dental, & vision

401k with 4% match

Parental leave

$250 Health & wellness monthly stipend

Flexible PTO

Remote work option

Flexible schedule

Risks

Competition from GitHub Codespaces could impact Coder's market share and growth.

Healthcare sector's cybersecurity challenges may deter adoption of cloud solutions.

Pressure from investors for rapid growth may lead to strategic missteps.

Differentiation

Coder offers a secure cloud-based platform for development teams to offload work.

The platform ensures source code and data remain secure behind the client's firewall.

Coder's subscription model provides tiered pricing plans based on usage and features.

Upsides

Recent $35M funding allows expansion of open-source footprint and cloud environments.

Premium plan introduction could attract high-value clients, enhancing revenue streams.

Support for Microsoft Dev Containers enhances user satisfaction and broadens user base.

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