Principal, Product Marketing
1PasswordFull Time
Expert & Leadership (9+ years)
Candidates should possess 4-8+ years of product marketing experience in a fast-paced B2B SaaS company, with mastery of foundational product marketing skills including messaging, positioning, go-to-market strategy, audience segmentation, sales enablement, content creation, and market research. A proven track record of building and maintaining strong cross-functional relationships and excellent communication and storytelling abilities are also required.
The Product Marketing Manager will be responsible for managing the go-to-market strategy, positioning, and sales enablement programs for Zip's core offerings. This includes collaborating with product management and executives to define product vision and strategy, developing compelling narratives and value propositions, and creating content to generate pipeline and accelerate sales. The role also involves understanding the competitive landscape, building sales enablement programs, monitoring KPIs, and identifying new market opportunities through customer feedback and market research.
Provides buy now, pay later services
Zip Co offers buy now, pay later (BNPL) services that allow consumers to make purchases and pay for them over time without interest. Its main products, Zip Pay and Zip Money, cater to different spending needs, with Zip Pay for everyday purchases and Zip Money for larger expenses. The service works by enabling users to shop at partnered retailers and manage their payments through a clear and transparent system, where they can see how much they owe and when payments are due. Unlike many competitors, Zip focuses on providing flexible payment options and a straightforward fee structure, generating revenue through merchant fees, late fees, and interest on select products. The company's goal is to simplify the purchasing process for consumers while expanding its market presence across various countries.