Sr. Director of Product Marketing

United States

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$180,000 – $225,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare Compliance, SaaSIndustries

Requirements

Candidates should have over 10 years of progressive experience in product marketing, with a focus on software or technology solutions, and at least 5 years in a leadership role managing product marketing teams. Proven expertise in healthcare SaaS and DaaS product marketing is required, along with demonstrated ability to develop and execute successful GTM strategies. Exceptional communication, presentation, analytical, and problem-solving skills are essential, as is the ability to work cross-functionally and build strong relationships. A Bachelor's degree in Marketing, Business Administration, or a related field is preferred, with an MBA being a plus. Experience with project management platforms like Monday.com is also preferred.

Responsibilities

The Senior Director of Product Marketing will lead the product marketing function and drive business growth by defining and executing the go-to-market (GTM) strategy for the entire product portfolio. This includes defining and executing product marketing efforts, owning end-to-end GTM strategies for product launches and feature enhancements, and crafting compelling product positioning, messaging, and value propositions. The role involves acting as the market and competitive expert, understanding market trends, customer pain points, and the competitive landscape, as well as partnering with stakeholders to develop and refine pricing and packaging strategies. Additionally, the position requires championing sales enablement by developing high-impact sales enablement materials, leading product content and storytelling efforts, and building and mentoring a high-performing product marketing team.

Skills

Product Marketing

Go-to-Market Strategy

Product Positioning

Messaging

Value Propositions

Market Research

Competitive Analysis

Pricing Strategy

Sales Enablement

Leadership

Customer Centricity

Propelus

Manufactures toys, household items, and electronics

About Propelus

Propelus specializes in manufacturing toys, household items, and consumer electronics, providing a full range of services from product conception to final production. Their process ensures that products meet international standards, allowing clients to confidently enter the global market. Propelus differentiates itself from competitors by positioning as an alternative to traditional manufacturing hubs like China, capitalizing on India's growing manufacturing capabilities. The company operates with a business model focused on end-to-end solutions, generating revenue through service fees for design, engineering, and production. Propelus boasts a multinational team of experienced professionals dedicated to delivering high-quality products.

None, IndiaHeadquarters

2003Year Founded

VENTURE_UNKNOWNCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Wellness Program

Risks

Increasing labor costs in India may affect Propelus's competitive pricing strategy.

Changes in import-export regulations could lead to delays for international clients.

Local competitors in Bangalore may dilute Propelus's market share.

Differentiation

Propelus offers end-to-end manufacturing solutions from design to production.

The company positions itself as an alternative to traditional hubs like China.

Propelus has a multinational team dedicated to high-quality product delivery.

Upsides

Increased demand for eco-friendly toys offers Propelus a chance to innovate in materials.

India's 'Make in India' campaign provides Propelus with potential manufacturing incentives.

Global supply chain disruptions position Propelus as a strategic partner for diversification.

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