Sr. Manager, Product Marketing -10127

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Biotechnology, Financial ServicesIndustries

Requirements

Candidates should have 5+ years of product marketing experience with a proven track record in driving messaging, positioning, and sales enablement. Strong analytical and decision-making skills are required, along with experience presenting to diverse audiences and the ability to work cross-functionally and influence teams without direct authority. Excellent oral and written communication skills are necessary, with a preference for an MBA and experience in CRM (Salesforce) or procurement/finance SaaS products.

Responsibilities

The Sr. Manager of Product Marketing will create effective product positioning and messaging by understanding key personas, use cases, and value drivers. They will enable sales and customer success teams by creating sales tools, collateral, and enablement processes. Responsibilities include delivering market and competitive intelligence, collaborating with marketing, sales, and product teams to drive pipeline and revenue, and engaging with customers and prospects to support deals and gather insights.

Skills

Product Marketing

Messaging

Positioning

Sales Enablement

Spend Management

Customer Engagement

Data-driven Insights

Product Roadmap

Sales Tools

Coupa Software

Cloud-based spend management and procurement solutions

About Coupa Software

Coupa Software provides a cloud-based platform for spend management and procurement solutions. Its suite of tools helps businesses manage their expenditures by integrating procurement, invoicing, and expense management into one system. This integration reduces inefficiencies that occur when these processes are handled separately. Coupa serves a wide range of clients, from large enterprises to mid-sized companies, across various industries. The company operates on a subscription-based model, allowing clients to pay a recurring fee for access to its tools, which can be scaled as needed. Coupa differentiates itself from competitors by offering a user-friendly interface that resembles online shopping, promoting high user adoption and satisfaction. The goal of Coupa Software is to help businesses control costs and improve financial efficiency through its comprehensive platform.

San Mateo, CaliforniaHeadquarters

2006Year Founded

$164.4MTotal Funding

IPOCompany Stage

Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Insurance Package

Family Support

Legal Assistance

Student Loan Assistance

Employee Assistance

Discounts

Risks

Rising AI model costs could impact Coupa's pricing strategy and competitiveness.

Increased competition from AI-integrated procurement solutions may challenge Coupa's market position.

Security and trust in digital payments require continuous enhancements to avoid reputational damage.

Differentiation

Coupa integrates procurement, invoicing, and expense management into a single cloud-based platform.

The company offers a user-friendly interface that mimics online shopping for high adoption rates.

Coupa's robust data set of over $7 trillion in spend enhances decision-making capabilities.

Upsides

AI-driven procurement solutions are gaining traction, enhancing efficiency and decision-making.

Coupa's focus on supply chain visibility earned it a 2024 Top Software & Tech Award.

The shift in procurement to a strategic growth lever aligns with Coupa's comprehensive solutions.

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