Sr. Manager, Product Marketing

Employment Type: Mid-Senior Level

Position Overview

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

• Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
• Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
• Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.

The Impact of a Sr. Manager, Product Marketing to Coupa

As a Sr. Manager of Product Marketing at Coupa, you will play a critical role in driving the company’s growth by shaping the messaging, positioning, and sales enablement strategies for its AI-powered spend management platform. Your ability to simplify complex concepts and craft compelling stories will empower sales teams, engage customers, and elevate Coupa’s market presence. By closely collaborating with cross-functional teams and leveraging data-driven insights, you will help align the product roadmap with customer needs, increase revenue, and strengthen Coupa’s position as a leader in total spend management.

What you will do:

• Understand key personas, use cases, and value drivers for Coupa products to create effective product positioning and messaging.
• Enable sales and customer success teams to communicate the value of Coupa’s offerings through the creation of sales tools, collateral, and enablement processes.
• Deliver market and competitive intelligence to support strategic decision-making and improve market presence.
• Collaborate with marketing, sales, and product teams to drive pipeline, revenue, and product roadmap shaping.
• Engage with customers and prospects in the field to support deals, gather insights, and identify ideal customers for references and case studies.

What you will bring to Coupa:

• 5+ years of product marketing experience with a proven track record in driving messaging, positioning, and sales enablement.
• Strong analytical and decision-making skills, able to diagnose business issues and resolve problems effectively.
• Experience in presenting to diverse audiences, from small groups to large events, with the ability to engage, persuade, and communicate product value.
• Ability to work cross-functionally, influencing and commanding respect across teams without direct authority.
• Excellent communication skills, both oral and written.
• Preferred: MBA and experience in CRM (Salesforce) or marketing Procurement/Finance SaaS products.

Compensation

The estimated pay range for this role is $126,650 - $171,000. The starting salary for the successful candidate will be based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Company Information

Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.

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