Director, Product Marketing

San Francisco, California, United States

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$220,000 – $249,000Compensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Technology, Education FinanceIndustries

Requirements

The Director, Product Marketing requires 10+ years of product marketing experience in multi-product organizations with a B2C focus, a Bachelor’s Degree in Marketing, Business, or a related field, proven success in building and leading high-performing product marketing teams, strong analytical and strategic thinking skills, and exceptional communication and influencing skills for cross-functional collaboration. A deep understanding of consumer markets, industry trends, and emerging technologies is also desired, with consumer fintech experience being even better.

Responsibilities

As the Director, Product Marketing, you will drive initiatives that differentiate Earnest’s multi-product offerings and overall brand value, develop and implement best practices for integrated marketing campaigns across multiple channels, collaborate with Brand Creative to craft compelling value propositions, work with Product Research to understand customer journeys, recruit, develop, and manage a high-performance team, and contribute to the overall mission of making higher education accessible and affordable.

Skills

Product Marketing

Team Leadership

Strategic Thinking

Market Insights

Cross-Functional Collaboration

Consumer Markets

Emerging Technologies

Campaign Development

Customer Journey Analysis

GTM Strategy

Positioning

User Insights

Earnest

Provides low-interest student and personal loans

About Earnest

Earnest provides financial services focused on student loan refinancing, private student loans, and personal loans. The company uses advanced data analysis and underwriting software to assess each client's financial situation, allowing them to offer low-interest rates tailored to individual needs. Clients can select flexible repayment plans that suit their financial circumstances, making it easier to manage their debt. Unlike many competitors, Earnest continuously adjusts its rates based on market conditions to remain competitive. The goal of Earnest is to help financially responsible individuals effectively manage their educational and personal debt.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$123.5MTotal Funding

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees