Director, Product Marketing

Position Overview

• Location Type: Hybrid (San Francisco Bay Area, Oakland office for 3 days/month)
• Job Type: Full-time
• Salary: $220,000 - $249,000 USD (Range - determined by qualifications, location, and budget)

Earnest is dedicated to making higher education accessible and affordable. We provide financial support and debt management tools to empower students. Our mission is to help people feel in control of their financial future.

The Director, Product Marketing will report to the Chief Marketing Officer and will drive initiatives that differentiate Earnest’s multi-product offerings and overall brand value.

Requirements

• Experience: 10+ years of product marketing experience in multi-product organizations with a B2C focus.
• Education: Bachelor’s Degree in Marketing, Business, or related field.
• Leadership: Proven success in building and leading high-performing product marketing teams.
• Analytical Skills: Strong analytical and strategic thinking skills to translate market insights into action.
• Communication Skills: Exceptional communication and influencing skills for cross-functional collaboration.
• Industry Knowledge: Deep understanding of consumer markets, industry trends, and emerging technologies.
• Preferred: Consumer fintech experience.

Responsibilities

• Drive initiatives that differentiate Earnest’s multi-product offerings and overall brand value.
• Develop and implement best practices for integrated marketing campaigns across multiple channels.
• Collaborate with Brand Creative to craft compelling value propositions that highlight Earnest’s unique advantages.
• Work with Product Research to understand customer journeys, intent triggers, and key product features.
• Recruit, develop, and manage a high-performance team excelling in GTM, positioning, and user insights.

Company Information

• Mission: To make higher education accessible and affordable for everyone.
• Products:
  • Private student loans - low rates, people-first service, and flexible payments.
  • Student loan refinancing - break free from high-interest rates or monthly payments.
  • Scholarships - access to thousands of scholarships to help students pay less.
• Location: San Francisco Bay Area (with requirement for 3 days/month in Oakland office for team collaboration).
• Benefits: Health, Dental, & Vision benefits plus savi (details not provided).
• Pay Philosophy: Fair and equitable compensation, determined by qualifications, location, and budget.

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