Principal, Product Marketing

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information. If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

Role Overview

We’re looking for a Principal Product Marketing Manager to lead strategic product marketing initiatives across our most important and transformative pillars at 1Password: XAM and AI. This is a senior-level individual contributor role with high visibility, operating at the intersection of innovation, strategy, and market leadership.

As a senior member of the Product Marketing team, you’ll work closely with Product, GTM, Sales, Brand, and Executive Leadership to define category leadership in XAM, articulate our platform vision, and shape how 1Password brings AI-powered experiences to market. You will serve as a thought partner to product and marketing leaders, while owning narrative development, go-to-market planning, competitive differentiation, and strategic messaging across cross-functional teams.

If you have deep cybersecurity and platform experience, a strong understanding of AI concepts, and a proven ability to distill complexity into clarity—this is your opportunity to shape the future of 1Password’s product story.

What You Can Expect

Own Strategic Product Marketing for Core Innovation Areas

• Develop and drive the strategic marketing narrative for 1Password’s XAM category leadership, platform architecture, and emerging AI capabilities.
• Translate visionary product concepts into compelling, customer-facing messaging and go-to-market strategies.

Drive Cross-Functional GTM Strategy

• Partner with product management, demand generation, sales, and customer success to launch high-impact capabilities with precision and cohesion.
• Ensure internal alignment and delivery of consistent positioning across global campaigns, launches, and customer programs.

Deliver Compelling Narratives

• Craft differentiated, technically credible messaging that resonates with executive stakeholders, security leaders, IT teams, and developers.
• Establish 1Password’s voice in the platform and AI security space through high-quality storytelling, industry engagement, and thought leadership.

Support AI Thought Leadership and Market Positioning

• Stay current with AI trends, models (e.g., LLMs), ethical considerations, and their implications in the cybersecurity domain.
• Influence how we position AI across our roadmap—from user experience enhancements to intelligent automation of security workflows.

Partner on Platform Ecosystem Strategy

• Help define how 1Password’s platform scales through extensibility, integrations, and developer-focused capabilities.
• Support productization of internal platform features for external audiences (e.g., APIs, SDKs, AI toolkits).

Be a Trusted Voice Internally and Externally

• Represent 1Password in analyst briefings, executive customer engagements, and thought leadership opportunities.
• Work directly with senior leadership to guide strategic decision-making, category development, and innovation messaging.

What We're Looking For

Experience & Expertise

• 12+ years of B2B SaaS product marketing experie