Senior Product Marketing Manager

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Scheduling SoftwareIndustries

Requirements

Candidates should possess 6-8+ years of product marketing experience in SaaS, preferably within a PLG or hybrid go-to-market environment. A proven track record of owning product launches and scaling adoption is essential. Strong storytelling abilities to simplify complex concepts into compelling narratives, customer obsession with deep empathy for user needs and buying behavior, and comfort leading cross-functional projects are required. Excellent written and presentation communication skills, critical thinking, narrative skills, resilience, adaptability, and positive energy as a collaborative team player are also necessary. Bonus points for experience marketing to self-serve and enterprise customers, familiarity with tools like Miro, Asana, G-Suite, User Interviews, product analytics tools, and experience with PLG tactics and lifecycle marketing.

Responsibilities

The Senior Product Marketing Manager will lead go-to-market strategy for new features and products, from planning through launch and adoption. They will craft clear, compelling messaging and positioning, partner cross-functionally with Product, Sales, Brand, and Customer Success to ensure consistent messaging and enablement, and translate customer insights into marketing strategy through user research, interviews, win/loss analysis, and competitive intelligence. Responsibilities include owning channel strategy, identifying the right mix of channels for scalable GTM launch stacks, and building/maintaining core product marketing assets such as one-pagers, release notes, FAQs, pitch decks, and battlecards. The role also involves being an internal and external evangelist for products, supporting awareness and lifecycle programs with differentiated messaging, driving alignment and clarity across teams, and continuously testing, learning, and iterating with a data-informed mindset.

Skills

Product Marketing

Go-to-Market Strategy

Messaging and Positioning

Customer Insights

Channel Strategy

Product Launch

Sales Enablement

Competitive Intelligence

User Research

Data-Informed Mindset

Calendly

Automates scheduling for individuals and businesses

About Calendly

Calendly simplifies scheduling for individuals and businesses by providing a platform that automates the process of setting up meetings and appointments. It integrates with popular calendar systems like Google Calendar, Outlook, and iCloud to ensure users can manage their time efficiently and avoid double-booking. Unlike many competitors, Calendly offers a subscription-based model with a free basic version and several premium plans that include advanced features such as team scheduling and custom branding. This tiered pricing approach allows users to start for free and upgrade as they see the value in additional functionalities. The goal of Calendly is to enhance productivity by reducing the back-and-forth communication typically involved in scheduling meetings.

Atlanta, GeorgiaHeadquarters

2013Year Founded

$341MTotal Funding

SERIES_BCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Competitive pay

Quarterly bonus

Team member equity

Home office setup

Technology stipend

Pick your own perk stipend

Flexible Time Off

Vacation stipend

Parental leave

Medical, dental, & vision coverage

Fun community events

401k company match

Risks

Increased competition from AI-powered tools like Kalendar.AI threatens Calendly's market share.

Recent 13% workforce reduction may impact innovation and service levels at Calendly.

New CTO appointment could lead to strategic shifts misaligned with customer expectations.

Differentiation

Calendly offers seamless integration with major calendar systems like Google, Outlook, and iCloud.

The platform provides customizable scheduling solutions with features like custom branding and APIs.

Calendly's subscription model includes a free version, encouraging upgrades to premium plans.

Upsides

The rise of hybrid work models increases demand for efficient scheduling solutions like Calendly.

Global scheduling software market projected to grow at 13.1% CAGR from 2023 to 2028.

Increased demand for remote work tools boosts usage of scheduling software by 30% in 2023.

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