Go-To-Market Strategist

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Video Games, Entertainment, BiotechnologyIndustries

Requirements

Candidates should have over 4 years of experience in go-to-market strategy, account management, partner marketing, or product marketing, preferably in the gaming, entertainment, or tech industries. A strong understanding of the digital and gaming consumer ecosystem is required, along with a proven ability to develop and execute go-to-market plans collaboratively with cross-functional teams. Excellent communication, interpersonal, and relationship-building skills are essential for influencing both internal stakeholders and external partners, as is the demonstrated ability to think strategically and execute tactically in a fast-paced environment. Experience working with international and/or multi-regional teams is also necessary.

Responsibilities

The Go-To-Market Strategist will advise and influence partners on their GTM strategies for key titles, ensuring alignment with both PlayStation and partner goals, and will serve as the primary lead for developing and sharing educational materials on PlayStation GTM capabilities and best practices for independent partners. This role involves providing guidance and support for the discoverability of independent partner content on PlayStation, overseeing partnership engagement for effective deal execution in collaboration with the global marketing team, and defining/securing SIE marketing commitments. The strategist will also consolidate go-to-market reporting, build and maintain cross-functional relationships to stay current on GTM opportunities, act as a subject matter expert on product roadmaps for key titles, and collaborate within the Partner Commerce Team to establish and execute partner plans. Additionally, they will provide holistic and actionable reporting on GTM executions to shape future strategies and participate in team meetings, partner check-ins, and business performance reviews.

Skills

Go-To-Market Strategy

Partner Relations

Cross-functional Execution

Presentation Skills

Market Analysis

Strategic Planning

Communication

PlayStation Global

Designs and markets gaming consoles and accessories

About PlayStation Global

Working at PlayStation offers the opportunity to be part of a leading company in the gaming industry, renowned for its cutting-edge technology like haptic feedback and 4K HDR visuals. Employees are immersed in a culture of innovation and excellence that pushes the boundaries of gaming and entertainment. Contributing to a globally recognized brand that consistently delivers high-quality, immersive gaming experiences, ensures a dynamic and fulfilling work environment.

Foster City, CaliforniaHeadquarters

1994Year Founded

M_AND_ACompany Stage

Consumer Software, Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health and wellness: Medical (PPO, HDHP, and HMO), dental, vision, disability, employee assistance program, flexible spending accounts, health savings account, student loan repayment assistance, education reimbursement program, wellness reimbursement, identity theft protection, basic and voluntary life and AD&D insurance, business travel accident insurance, 4.5% 401(k) match, commuter program, additional voluntary programs (group legal, pet insurance, auto and home insruance), onsite flu shots and biometric screenings

Family and time off: 12 paid holidays, generous PTO, paid parental leave, adoption assistance program, 529 college savings plan match, back-up child care, parental and elder care coaching

Perks: Sony product discounts, passport perks program, monthly $10 Playstation Network voucher, employee referral bonus, game launch events

Risks

Increased competition from cloud gaming services may impact PlayStation's market share.

Semiconductor shortages could affect PlayStation 5 sales and customer satisfaction.

Cybersecurity threats pose risks to PlayStation Network's stability and user trust.

Differentiation

PlayStation Network offers a comprehensive suite of gaming and media services.

The platform supports a wide range of PlayStation consoles and devices.

PlayStation's integration with PSVR enhances its virtual reality gaming experience.

Upsides

PlayStation's acquisition of Haven Studios could boost exclusive game offerings.

The rise of cross-platform play can increase user engagement on PlayStation Network.

Growing VR market aligns with PlayStation's investment in PSVR technology.

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