Senior Paid Media Manager

Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Customer Experience, Unified Communications, Contact Center as a Service (CCaaS), Communications Platform as a Service (CPaaS), Software, BiotechnologyIndustries

Requirements

Candidates should possess 7-10+ years of progressive experience in paid media management, with a strong focus on B2B products in UCaaS, CCaaS, and CX solutions. Expertise in global paid acquisition across search, social, affiliate, and programmatic channels is required, along with a data-driven approach and experience in performance marketing and cross-functional leadership. Proficiency in Google Ads, Microsoft Ads, LinkedIn, 6sense, programmatic platforms, and intent data is essential.

Responsibilities

The Senior Paid Media Manager will architect and manage a global paid media strategy, including budget planning, forecasting, and daily operational alignment. Responsibilities include direct oversight of campaign setup and optimization across various platforms, leading a test-and-learn roadmap, and analyzing performance with accurate attribution. The role involves cross-functional collaboration with ABM, Product Marketing, Sales, and Analytics teams, mentoring junior team members, and presenting strategic recommendations to senior executives.

Skills

Paid Search

Paid Social

Affiliate Marketing

Programmatic Advertising

Content Syndication

Performance Marketing

Budget Planning

Forecasting

Data Analysis

B2B Marketing

UCaaS

CCaaS

CX Solutions

8x8

Cloud communications and collaboration platform

About 8x8

8x8 provides cloud communications and collaboration services to businesses worldwide, offering a suite of tools that enhance communication. Their main product, the 8x8 Experience Communications Platform, combines voice, video, chat, and contact center services into one platform, allowing businesses to manage both customer engagement and internal communications seamlessly. This platform is known for its high call quality and 24/7 customer support in multiple languages. Unlike many competitors, 8x8 operates on a subscription model, which allows for scalability and customization based on specific business needs. The company also offers advanced analytics to help businesses improve their customer experience. 8x8's goal is to provide secure and reliable communication solutions that meet the needs of businesses handling sensitive information.

Campbell, CaliforniaHeadquarters

1987Year Founded

$253.1MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise Software, CybersecurityIndustries

1,001-5,000Employees