Paid Social Specialist

Remote

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$48,000 – $70,000Compensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Media, AdvertisingIndustries

Requirements

The ideal candidate possesses over 1 year of experience in a fast-paced agency, media, or marketing environment, with demonstrated experience in building and managing paid social campaigns. Proficiency in Microsoft Office Suite, particularly MS Excel, is required, along with strong analytical skills, comfort working with numbers, attention to detail, and the ability to think critically and make data-driven recommendations. The role also requires the ability to work both independently and collaboratively within a team.

Responsibilities

The Paid Social Specialist will develop and manage paid social accounts to drive client performance and growth. This involves asking critical questions, learning continuously, and approaching situations from multiple perspectives. The specialist will use data to derive insights, develop robust strategies, and implement creative solutions to problems. They will also proactively identify and solve challenges, communicate complex information effectively, and adapt to evolving situations in the media landscape.

Skills

Paid Social

Campaign Management

Data Analysis

Strategy Development

MS Excel

Microsoft Office Suite

Problem-Solving

Communication

Storytelling

Adaptability

Barkley

Full-service marketing and advertising agency

About Barkley

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Kansas City, MissouriHeadquarters

1964Year Founded

$5.1MTotal Funding

MERGERCompany Stage

Consulting, Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Risks

Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.

The merger with OKRP could result in operational inefficiencies and client conflicts.

Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

Differentiation

Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.

The agency combines creativity with data-driven insights for modern consumer engagement.

Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

Upsides

Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.

The merger with OKRP creates one of the largest independent marketing firms in the U.S.

Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.

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