Senior Content Manager
LivePersonSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Cybersecurity, Digital Investigations, Information TechnologyIndustries
Requirements
Candidates should possess a minimum of 7 years of experience in B2B tech content marketing, with at least 3 years in a fast-paced, deadline-driven, startup environment. They should have proven experience creating high-value ICP and channel-specific content across different platforms that delivers measurable results, and a deep understanding of the B2B sales cycle and the role of content in facilitating the journey of a prospect through the pipeline to conversion and revenue.
Responsibilities
The Senior Content Marketing Manager will build, manage, measure and optimize the content engine machine for Authentic8’s market-leading Silo platform, defining the content marketing roadmap and editorial calendar aligned to the ICP’s (size + vertical + use case) and for full funnel user/buyer journey optimization, including SEO best practices. They will oversee the editing, production and enablement of compelling, original content such as blog posts, videos, thought leadership pieces, case studies, solution briefs, newsletters, whitepapers, webinars and nurture emails, ensuring that content assets are linked across the buyer journey. The role involves adapting and optimizing individual assets for use across multiple platforms, leveraging tools such as AI to repurpose content, and tracking, analyzing, and reporting on content performance and buyer journey metrics to identify areas for improvement and optimize content creation for ROI.
Skills
Content Marketing
Content Strategy
Content Optimization
AI
Digital Investigations
Marketing Funnel
Stakeholder Collaboration
Community Engagement
Performance Metrics
Authentic8
Cloud-based secure browsing solutions provider
About Authentic8
Authentic8 provides secure and anonymous web browsing solutions through its main product, Silo for Research, which is a cloud-based browser. This browser protects users from online threats such as malware and data leaks by creating a secure, isolated environment for online activities. Clients, including government agencies and financial institutions, subscribe to the Silo Web Isolation Platform to ensure their identity and intent remain anonymous while conducting online investigations. Unlike many competitors, Authentic8 focuses specifically on high-risk sectors and tailors its services to meet the unique needs of its clients, offering customized demos and various subscription plans. The company's goal is to enhance online security and protect sensitive data for organizations that require a high level of confidentiality.
Key Metrics
Redwood City, CaliforniaHeadquarters
2010Year Founded
$41MTotal Funding
SERIES_BCompany Stage
CybersecurityIndustries
51-200Employees