Senior Growth Marketing Manager, Social

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Home Services, BiotechnologyIndustries

Requirements

Candidates should possess a Bachelor's or Master's degree in Marketing, Business, Statistics, or Economics, with 6-8 years of experience managing and scaling paid social programs. Deep expertise in platforms like Meta, TikTok, and Pinterest, along with strong analytical skills in Excel/Google Sheets and experience with incrementality and attribution frameworks, is required. Proven success in leading high-performing teams and managing multi-million dollar budgets with efficiency is also necessary.

Responsibilities

The Senior Growth Marketing Manager will own and scale Thumbtack's paid social strategy across platforms like Meta, TikTok, and Pinterest, driving customer growth and managing budgets. Responsibilities include overseeing tracking, attribution, and measurement, leading and developing a team of two direct reports, and translating customer insights into an experimentation roadmap. This role involves managing campaign execution, auditing and evolving the paid social tech stack, partnering with analytics and creative teams, managing agency relationships, and reporting on channel performance to executive stakeholders.

Skills

Paid Social

Thumbtack

Online marketplace connecting consumers with local professionals

About Thumbtack

Thumbtack connects consumers with local professionals for various services through its online marketplace. Users can find professionals like plumbers, electricians, and landscapers by searching the platform, comparing prices, reading reviews, and booking services directly. The platform offers cost estimates based on numerous bids from professionals, helping consumers understand potential service costs. Thumbtack generates revenue by charging professionals for leads, which are inquiries made by customers through the site. This model allows Thumbtack to serve a wide range of customers across the U.S., making it easier for them to find and hire local service providers.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$680.3MTotal Funding

DEBTCompany Stage

Consumer Software, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Paid Holidays

Phone/Internet Stipend

Mental Health Support

Risks

Increased competition from OfferUp could dilute Thumbtack's market share.

Dependency on RentRedi partnership may risk customer acquisition dynamics.

Reliance on external funding could be risky if market conditions change.

Differentiation

Thumbtack connects users with 300,000 local service businesses across the U.S.

The platform offers personalized guidance and cost estimates for various home services.

Thumbtack charges professionals for leads, ensuring a straightforward revenue model.

Upsides

Partnership with OfferUp expands market reach and customer base.

$75 million financing boosts technology investment and service expansion.

Experienced leaders enhance legal and user research capabilities, improving trust and experience.

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