Senior Growth Marketing Manager, Social

About Thumbtack

Thumbtack helps millions of people confidently care for their homes. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.

About the Team

We're a data-driven, highly collaborative team focused on driving sustainable customer growth across paid and organic channels. We combine performance rigor with creative experimentation to unlock meaningful contribution and deliver against Thumbtack’s mission of helping homeowners and home professionals accomplish more.

About the Role

We’re looking for a strategic and hands-on Senior Marketing Manager to lead and scale Thumbtack’s Paid Social program. This role will manage two direct reports and serve as the go-to expert across social growth channels - including Meta, TikTok, Pinterest, and influencer marketing. You’ll drive both national and local campaigns, marrying sharp execution with cross-functional leadership and a strong understanding of how social fits within our broader growth engine.

The ideal candidate brings deep expertise in paid social, has worked across the performance marketing ecosystem, and thrives in dynamic environments. You're a strong operator, creative problem solver, and people-first leader who can elevate both strategy and team impact.

What You'll Do

• Own and scale Thumbtack’s paid social strategy across platforms like Meta, TikTok, and Pinterest - driving incremental customer growth, while balancing positive contribution.
• Own the tracking, attribution, and incrementality measurement strategy for paid social, partnering with internal and third-party tools to ensure confidence in results.
• Lead, mentor, and develop two direct reports, providing strategic direction and hands-on coaching to uplevel the team’s execution and impact.
• Translate customer insights and performance signals into an experimentation roadmap—driving a continuous test-and-learn culture across audiences, creative, and platforms.
• Oversee all aspects of campaign management—including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices.
• Audit and evolve the paid social tech stack, unlocking automation, signal improvements, and campaign efficiency - especially within Meta and TikTok.
• Partner closely with analytics, product, and marketing tech teams to build automated tools for audience workflows, creative decisioning, campaign builds, and reporting.
• Collaborate with Brand and Creative teams to develop and iterate thumb-stopping, performance-driven creative that also advances Thumbtack’s brand narrative.
• Manage external agency and platform relationships - pushing for innovation, unlocking new opportunities, and ensuring Thumbtack remains on the leading edge of social marketing.
• Drive executive-level reporting and translate channel performance into business impact.

In Order to Be Successful, You Must Bring

• Education: Bachelor's/Master's in Marketing, Business, Statistics, Economics, or a related field preferred
• Experience: 6 - 8 years of experience managing, scaling, and evolving paid social programs
• Team Leadership: Proven success leading high-performing teams and developing talent
• Platform Expertise: Deep expertise in Meta, TikTok, Pinterest, and emerging social platforms
• Analytical Skills: Strong analytical chops - experience with Excel/Google Sheets (pivot tables, lookups) and hands-on exposure to incrementality, lift testing, and attribution frameworks
• Budget Management: Demonstrated ability to manage multi-million dollar budgets with efficiency and strategic rigor
• Communication: Confident communicator with experience presenting to senior stakeholders and cross-functional partners
• Adaptability: Comfort in dynamic environments