Senior Marketing Manager - Search & Display

Position Overview

• Location Type: Remote
• Job Type: Full-time
• Salary: Not specified

Blinkist connects people with powerful ideas from leading authors and experts to broaden perspectives, gain knowledge, and spark understanding in all areas of their life, both personal and professional. Used by over 32 million people worldwide, Blinkist distills the key ideas from the most relevant, impactful books and podcasts. These can be read or listened to in 15-minute summaries, that we call Blinks. ✨

We’re growing fast, and we’re looking for a Senior Marketing Manager who lives and breathes performance marketing—specifically across Google Ads (Search, UAC) and Apple Search Ads. As our Senior Marketing Manager for Google Ads & Apple Search Ads, you’ll own, scale, and optimize some of our most important acquisition channels. You’ll be responsible for driving high-quality installs, subscriptions, and ROI through efficient spend and smart strategy. You’ll collaborate with marketers, data analysts, creatives, and developers to move fast and learn even faster.

Check out the hiring process for this position here: https://jobs.blinkist.com/0zh 🚀

Responsibilities

• Strategy & Execution: Own and scale campaigns across Google Search, Universal App Campaigns (UAC), and Apple Search Ads (ASA) with a strong focus on acquisition, ROI, and Spend.
• Performance Analysis: Deep-dive into data, identifying trends, optimizing towards KPIs (CPI, CPA, ROAS, ROI), and continuously iterating for performance gains.
• Budget Ownership: Manage large-scale budgets efficiently, maximizing return while strategically investing in growth opportunities.
• Automation & Scaling: Leverage automation tools, scripts, and APIs to scale campaigns and streamline workflows.
• Cross-Functional Collaboration: Partner with Performance Marketing, Analytics, Product, Engineering, and CRM to ensure a cohesive and aligned user acquisition strategy.
• Stay Ahead: Keep up to date with the latest ad platform changes, betas, privacy regulations (e.g., ATT), and industry best practices.

Requirements

• Experience: 5+ years of hands-on experience in paid user acquisition, specifically managing Google Ads (Search, UAC) and Apple Search Ads.
• Mobile Performance Marketing: Deep understanding of mobile performance marketing and experience optimizing for in-app events, subscription funnels, and ROI.
• Data Proficiency: Data-driven mindset with proficiency in tools like Excel, Looker, Google Analytics, Firebase, or similar.
• MMP & Tracking: Experience working with MMPs (e.g., Adjust, AppsFlyer) and tracking methodologies (attribution, postbacks, SKAdNetwork).
• Analytical Skills: Ability to generate insights from complex data sets and make strategic decisions quickly.
• Communication Skills: Excellent communication skills—clear, concise, and persuasive.
• Language: Fluent in English.

Company Information

Blinkist fosters a culture of empowerment, mutual respect, and transparency. They support individual development and growth, emphasizing diversity.