Paid Search Manager
Wpromote72,500 - 85,000 USD/year
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries
Requirements
Candidates should possess 5+ years of hands-on experience in paid user acquisition, specifically managing Google Ads (Search, UAC) and Apple Search Ads. They should have a deep understanding of mobile performance marketing and experience optimizing for in-app events, subscription funnels, and ROI. Proficiency in tools such as Excel, Looker, Google Analytics, Firebase, or similar is required, alongside experience working with MMPs (e.g., Adjust, AppsFlyer) and tracking methodologies (attribution, postbacks, SKAdNetwork).
Responsibilities
As the Senior Marketing Manager for Google Ads & Apple Search Ads, the individual will own, scale, and optimize acquisition channels, driving high-quality installs, subscriptions, and ROI. They will perform deep-dive data analysis to identify trends, optimize towards KPIs (CPI, CPA, ROAS, ROI), and continuously iterate for performance gains. The role involves managing large-scale budgets efficiently, maximizing return while strategically investing in growth opportunities, leveraging automation tools and APIs to scale campaigns, and collaborating with cross-functional teams including Performance Marketing, Analytics, Product, Engineering, and CRM. Staying updated on ad platform changes, betas, privacy regulations (e.g., ATT), and industry best practices is also a key responsibility.
Skills
Google Ads
Search Ads
UAC
Apple Search Ads
Performance Marketing
Data Analysis
Automation Tools
APIs
Campaign Optimization
Cross-Functional Collaboration
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Key Metrics
N/AHeadquarters
N/AYear Founded
N/ACompany Stage