[Remote] Senior Marketing Manager, Australia at WhatNot

Melbourne, Victoria, Australia

WhatNot Logo
A$155,000 – A$220,000Compensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
E-commerce, Live Shopping, Online MarketplaceIndustries

Requirements

Candidates must have 6+ years of marketing experience in a fast-paced environment, with experience at a high-growth startup, marketplace, or creator-focused platform being a plus. Strong project management skills, the ability to own strategy and content across multiple channels, experience tracking KPIs, and comfort working in a fast-paced startup environment with limited guidance are essential. Graphic design, video editing tools, passion for creator communities, and experience buying/selling in online marketplaces are considered nice-to-haves. Team members must be based in Australia.

Responsibilities

The Senior Marketing Manager will drive hyper-growth and support seller business expansion in Australia. This includes owning buyer acquisition across priority categories, devising campaigns and events, and developing and executing social media strategies across multiple channels. The role involves identifying and pursuing PR and influencer opportunities, building scalable resources for sellers, and measuring the effectiveness of marketing initiatives. Team members are also expected to develop a deep understanding of the product.

Skills

Marketing Strategy
Customer Acquisition
Customer Retention
Social Media Strategy
Influencer Marketing
PR
Digital Events
Campaign Development
Market Research
E-commerce

WhatNot

Online marketplace for authentic collectibles

About WhatNot

Whatnot.com operates as an online marketplace dedicated to collectibles, particularly focusing on items like Funkos and FiGPiNs. The platform ensures that every collectible listed is 100% authentic through a rigorous verification process that includes hand authentication, providing trust and security for both buyers and sellers. It caters to collectors and enthusiasts who seek a reliable space to buy and sell rare and exclusive items from popular franchises such as Marvel Comics and Star Wars. Whatnot.com distinguishes itself from competitors by charging low fees on sales and offering seller protection, which guarantees prompt and secure payments. The company's goal is to create a trusted environment for the growing community of collectible enthusiasts, facilitating safe and easy transactions for unique items.

Marina del Rey, CaliforniaHeadquarters
2019Year Founded
$728.7MTotal Funding
SERIES_ECompany Stage
Consumer Software, Consumer GoodsIndustries
501-1,000Employees

Benefits

Competitive base salary and stock options
Unlimited Vacation Policy and No Meeting Holidays
Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability
Work From Home Support
Up to $500 monthly to spend within Whatnot App
Care benefits

Risks

Increased competition from TikTok Shop may impact Whatnot's market share.
The collectibles market's volatility could affect Whatnot's sales and inventory.
Expansion into new categories may dilute Whatnot's specialized brand identity.

Differentiation

Whatnot offers a unique marketplace for 100% authenticated collectible items.
The platform integrates live shopping with entertainment, enhancing user engagement.
Whatnot's partnerships with major franchises like Marvel boost its market appeal.

Upsides

Whatnot's $265M funding round supports expansion and new product categories.
The platform's collaboration with PSA enhances trust through integrated authentication services.
Rising interest in live shopping among younger demographics drives Whatnot's growth.

Land your dream remote job 3x faster with AI