Brand Marketing Manager | Acorns

Employment Type: Full-Time Location Type: Remote Salary:

Position Overview

Acorns is on a mission to create a financial wellness system for the whole family, fostering compounding growth at every life stage. We aim to make investing accessible and less intimidating, putting the tools of wealth creation into everyone's hands. We are seeking a Brand Marketing Manager excited to build a brand that champions financial wellness for all. In this role, you will lead integrated campaigns that tell a story, inspire action, and personalize our mission for millions. You will help shape the voice of a brand redefining how families approach money, working with a team that values bold ideas, creative collaboration, and purpose-driven storytelling.

This role reports to the Director of Brand Marketing. Acorns is a remote-first organization, offering flexibility with optional access to office space in Irvine, CA.

Responsibilities

• Lead the development and execution of integrated marketing campaigns across various channels (digital, social, email, in-app, PR, partnerships, etc.) to enhance brand awareness, consideration, and understanding of Acorns' value proposition.
• Collaborate seamlessly with cross-functional teams, including Product, Creative, Education, Analytics, Legal, and Compliance, to ensure brand consistency and successful campaign delivery.
• Consistently bring fresh, innovative, and highly creative ideas to the table for creative concepts, brand activations, and more.
• Work closely with the Creative and Marketing team to craft compelling brand narratives and messaging that resonates with our target audiences and clearly articulates Acorns' mission and benefits.
• Stay informed about market trends, competitor activities, and consumer insights to identify new opportunities and optimize brand strategies.
• Define key performance indicators (KPIs) for brand initiatives, track performance, analyze results, and provide actionable insights to continuously improve campaign effectiveness.
• Partner with external agencies and vendors as needed, managing relationships and ensuring high-quality deliverables.
• Champion brand guidelines internally and externally, ensuring consistency in voice, tone, and visual identity across all marketing touchpoints.

Requirements

• 5+ years of relevant experience in brand marketing, social media, or similar roles.
• Proven experience managing complex, multi-channel marketing campaigns from inception to completion.
• Exceptional project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong collaborative spirit and proven ability to work effectively with cross-functional teams.

Company Information

At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands.

Our Values:

• Lead With Heart: With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility.
• Make Bold Decisions: We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future.
• Always Build Trust: Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team.
• Never Stop Growing: Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress.
• Find a Way: Never settle, no excuses, nothing is impossible. Just make it happen.