Brand Marketing Manager

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial ServicesIndustries

Requirements

Candidates should have 5+ years of relevant experience in brand marketing, social media, or similar roles. Proven experience managing complex, multi-channel marketing campaigns from inception to completion is required, along with exceptional project management skills and the ability to manage multiple priorities and deadlines in a fast-paced environment. A strong collaborative spirit and proven ability to work effectively with cross-functional teams are also necessary.

Responsibilities

The Brand Marketing Manager will lead the development and execution of integrated marketing campaigns across various channels to enhance brand awareness and understanding of Acorns' value proposition. This role involves collaborating with cross-functional teams to ensure brand consistency and successful campaign delivery, bringing fresh ideas for creative concepts and brand activations, and crafting compelling brand narratives and messaging. The manager will also monitor market trends and competitor activities, define and track KPIs for brand initiatives, partner with external agencies, and champion brand guidelines internally and externally.

Skills

Brand Marketing

Integrated Campaigns

Storytelling

Creative Collaboration

Financial Wellness

Marketing Strategy

Acorns

Micro-investing platform for everyday users

About Acorns

Acorns simplifies investing for everyday people, particularly those new to investing or preferring a hands-off approach. Its main product is a micro-investing platform that allows users to invest spare change from everyday purchases. For instance, if a user buys a coffee for $2.50, Acorns rounds up the purchase to $3.00 and invests the $0.50 difference. This makes investing accessible for those without large sums to invest upfront. Acorns also offers retirement accounts, checking accounts, and educational resources to help users make informed financial decisions. Unlike many competitors, Acorns operates on a subscription model, charging users a monthly fee based on the level of service. The company also partners with brands to provide cashback rewards that are automatically invested into users' accounts. Acorns aims to make investing easy and accessible, helping clients grow their financial knowledge and wealth.

Irvine, CaliforniaHeadquarters

2012Year Founded

$491.2MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees