Director of Marketplaces

Location Type: Remote (Hybrid: In-office presence required in Denver, CO Tuesday-Thursday; remote option Monday & Friday based on business needs) Employment Type: Full-time

Company Description

TRUEWERK is based in Denver, Colorado, and is dedicated to reimagining life and work in the trades by engineering the world’s most technically advanced, high-performance workwear. We support trade professionals with apparel that ensures safety, comfort, and optimal performance, innovating technical fabrics for all weather conditions. TRUEWERK serves customers in the U.S. and Canada through TRUEWERK.com, Amazon, and wholesale/retail partners. With nearly 50 employees, TRUEWERK is experiencing strong growth and is committed to developing its people and culture in support of its mission.

Job Description

TRUEWERK is seeking an experienced marketplace expert to accelerate growth across key online platforms. Reporting directly to the VP of Ecommerce, you will collaborate closely with marketing and operations teams to profitably expand TRUEWERK’s brand presence and connect with the next generation of trade professionals.

As the Director of Marketplaces, you will lead the strategy, execution, and optimization of our business across Amazon, Walmart, and emerging marketplaces. You will be accountable for driving revenue, profitability, and operational excellence, while partnering with our agency team to ensure flawless execution and campaign performance. This role is both strategic and hands-on, requiring you to guide cross-functional initiatives that scale operations, improve customer experience, and enhance marketplace performance. The ideal candidate is deeply versed in marketplace best practices and thrives on using data to uncover insights and unlock growth.

What you'll do:

Marketplace Strategy & Growth

• Own the performance of the marketplace business, managing revenue, profitability, and operational efficiencies to deliver against annual sales and ROAS goals.
• Develop and execute a comprehensive strategy for Amazon, Walmart, and other emerging marketplaces, ensuring alignment with the company’s overall ecommerce vision.
• Define short-term and long-term growth plans by leveraging data, insights, and market trends to deliver against goals.
• Identify new marketplace opportunities and build a roadmap for expansion.

Forecasting, Reporting & Performance Analytics

• Develop and monitor key performance indicators (KPIs) across sales, advertising efficiency (ROAS, CPC, CPS), contribution margin, and operational performance.
• Partner with Finance, Performance Marketing, and leadership to develop monthly revenue forecasts across demand, advertising spend, and customer types.
• Develop and implement data-driven reporting frameworks to inform decision-making and executive updates.

Channel Operations & Optimization

• Oversee listing optimization, pricing strategies, and inventory management for both Amazon and Walmart.
• Manage relationships with Amazon and Walmart account managers to stay ahead of platform updates and strategic opportunities.
• Work closely with supply planning and fulfillment teams to optimize inventory planning and ensure best-in-class customer experience.
• Collaborate with our existing agency partner to optimize both the media and retail aspects of the business, overseeing Amazon Advertising (AMS) and Walmart Connect strategies. This includes optimizing campaign structures to improve efficiency and maximize ROI, while also ensuring adherence to marketplace policies.

Cross-Functional & Agency Collaboration

• Partner with marketing, demand planning, operations, and customer service teams to drive an integrated and cohesive marketplace strategy.
• Work collaboratively with agencies and internal teams to ensure alignment and execution of marketplace initiatives.