Start-up Marketing Lead

United States

Apply with AI Apply

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

HR Tech, SaaS, Fintech, Global Payroll, Human ResourcesIndustries

Requirements

The ideal candidate should be a strategic, cross-functional leader with experience in building segment-specific go-to-market motions from the ground up. They need to understand the early-stage buyer, shape market presence, and drive growth within the startup ecosystem. Experience in defining value propositions, segmenting ideal customer profiles (ICPs), and developing tailored use cases is essential. Collaboration skills with Product, Sales, Partnerships, Growth, and Customer Success teams are required. Familiarity with marketing campaigns, co-marketing strategies with VCs and accelerators, and customer advocacy is necessary. The role also requires representation in startup communities and industry events.

Responsibilities

The Startup Marketing Lead will define and scale Deel’s presence with startups and early-stage companies. This includes owning messaging, campaign strategy, lifecycle programs, and partner alignment. Responsibilities involve defining and evolving Deel’s value proposition for startups, segmenting the ICP, and building tailored use cases. The role requires leading startup-focused go-to-market campaigns, collaborating with partners for co-marketing and channel growth, and sourcing customer stories. Additionally, the lead will represent Deel in startup communities and industry events, shaping audience strategy and amplifying Deel’s perspective on global hiring.

Skills

Marketing Strategy

Growth Marketing

Content Marketing

Social Media Marketing

SEO

Paid Acquisition

Email Marketing

Brand Building

Analytics

Budget Management

Team Leadership

Cross-functional Collaboration

SaaS Marketing

Global Marketing

Deel

HR platform for managing global workforces

About Deel

Deel provides a platform that helps businesses manage their international workforces more easily. It offers a range of services including payroll processing, compliance monitoring, and immigration support, all integrated into one system. This allows companies to handle various HR functions from a single platform, which is especially useful for those with employees in different countries. Deel stands out from its competitors by combining multiple HR services into one cohesive solution, making it simpler for businesses to operate globally. The goal of Deel is to streamline the management of global teams, ensuring that companies can focus on their core operations while staying compliant with local laws and regulations.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$660.4MTotal Funding

LATE_VCCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

5,001-10,000Employees