Senior Marketing Analyst

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, SaaSIndustries

Requirements

Candidates must possess a Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field, with a Master's degree being preferred. A minimum of 4 years of experience in marketing analytics, business intelligence, or a similar analytical role is required, preferably within B2B SaaS or marketing technology companies. Essential technical skills include advanced proficiency in SQL, expertise in data visualization tools like Tableau or Power BI, and strong knowledge of marketing attribution platforms and A/B testing methodologies. Familiarity with marketing automation and CRM systems is necessary, and knowledge of Python, R, or statistical programming languages is preferred. Exceptional analytical, problem-solving, and communication skills, along with strong business acumen and project management abilities, are also crucial.

Responsibilities

The Senior Marketing Analyst will conduct deep-dive analyses of marketing performance across all channels, build and maintain dashboards tracking key marketing KPIs, and identify trends to inform strategic decisions. Responsibilities include analyzing campaign performance, monitoring marketing attribution, and optimizing lead scoring and conversion funnels in collaboration with the demand generation team. The role involves partnering with Sales, Product, and Customer Success teams to understand the customer lifecycle and support go-to-market strategies, pricing, and market segmentation. Additionally, the analyst will maintain data integrity across the marketing technology stack, develop predictive models, and stay current with analytics trends and best practices, mentoring junior team members.

Skills

Marketing Analytics

Data Analysis

SQL

Data Visualization

KPI Tracking

Customer Acquisition Cost (CAC)

Lifetime Value (LTV)

ROI Analysis

Marketing Attribution

Lead Scoring

Go-to-Market Strategy

Market Segmentation

Competitive Analysis

Data Integrity

Marketing Technology Stack

ActiveCampaign

Customer experience automation platform for businesses

About ActiveCampaign

ActiveCampaign offers a platform that helps businesses automate and personalize their customer interactions by integrating sales, marketing, and customer service functions. The platform includes tools for email marketing, customer relationship management (CRM), and marketing automation, along with pre-built automation templates for quick setup. ActiveCampaign stands out from competitors by focusing on a wide range of industries and providing tailored automation solutions. The company's goal is to enhance customer engagement and support business growth through effective automation.

Chicago, IllinoisHeadquarters

2003Year Founded

$350.2MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees