Senior / Staff Data Scientist, Marketing Analytics

United States

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$150,000 – $200,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, Sharing Economy, Real Estate, ProptechIndustries

Requirements

Candidates should possess 5-7+ years of experience in a quantitative role like marketing analytics, data science, or business intelligence, ideally within a consumer tech or marketplace company. Proficiency in SQL, Python or R for statistical analysis and modeling, and experience with BI tools such as Mode, Metabase, or Looker are essential. A deep understanding of quasi-experimental design, causal inference, marketing funnels, CAC, LTV, ROAS, and predictive modeling techniques is required. Strong strategic thinking, the ability to translate complex data into actionable insights for non-technical stakeholders, and comfort with ambiguity in a fast-paced environment are also necessary.

Responsibilities

The Data Scientist will analyze marketing performance by designing and building core dashboards to monitor key performance indicators across all marketing channels. They will drive strategy with insights by conducting deep-dive analyses to understand channel effectiveness, measure campaign ROI, and identify optimization opportunities. The role involves owning marketing experimentation by designing, executing, and analyzing incrementality tests and marketing experiments. Additionally, they will develop foundational marketing science models, such as member LTV prediction, marketing attribution models, and lead scoring. The Data Scientist will partner cross-functionally with Marketing, Product, and Engineering leaders to translate data-driven insights into actionable business strategies and communicate findings and recommendations clearly to various audiences.

Skills

Marketing Analytics

Data Analysis

Dashboard Design

KPI Monitoring

Campaign ROI

Growth Strategy

Optimization

Experimentation Design

Predictive Modeling

Kindred

Members-only home swapping network for travelers

About Kindred

Kindred operates in the home swapping market, providing a platform for homeowners and renters to exchange their residences for a set period. This service is designed for travelers who want to save on accommodation costs while enjoying local experiences in new destinations. Users can join a members-only network by paying a subscription fee, which gives them access to a curated list of homes available for swapping. This model not only generates a steady revenue stream but also fosters trust and exclusivity among members. Kindred enhances the user experience by offering guides and resources for first-time hosts, ensuring a smooth home swapping process. Additionally, the company provides host protection and damage coverage, making both parties feel secure during the exchange. Kindred's goal is to create a cost-effective and community-driven alternative to traditional travel accommodations, appealing to remote workers, families, and travel enthusiasts.

San Francisco, CaliforniaHeadquarters

2021Year Founded

$22.1MTotal Funding

SERIES_ACompany Stage

Real Estate, Consumer GoodsIndustries

51-200Employees