Data Analyst, Growth Marketing

Washington, District of Columbia, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Technology, Marketing & AdvertisingIndustries

Requirements

Candidates should possess at least 2 years of experience in technical marketing data roles, along with 2+ years of experience with BI Tools, including Looker, Tableau, PowerBI, Sigma, Omni, or Databricks, and a strong SQL background. They should be comfortable with ad platforms, MMPs (Singular), and third-party data sources, and understand marketing measurement and attribution.

Responsibilities

The Data Analyst will be a trusted advisor on marketing data, building and improving analytics reporting and processes using Looker, collaborating with stakeholders to scope analytical questions and determine appropriate KPIs/metrics, and reducing technical debt. They will analyze marketing experiments, partner with the Growth team to translate business needs into data problems, monitor marketing trends, and identify automation opportunities in BI, while also applying standard marketing measures such as LTV/NPV, CAC, and ROAS.

Skills

Data Analysis

Looker

SQL

Marketing Analytics

Data Visualization

Data Modeling

Automation

Performance Measurement

Ad Platform Optimization

Growth Marketing

Rocket Money

Personal finance management mobile application

About Rocket Money

Rocket Money helps individuals manage their personal finances through a mobile application that offers various tools for financial management. Users can access services like bill negotiation, subscription management, budgeting, credit score monitoring, and smart savings, all aimed at helping them save money and track their spending. Unlike many competitors, Rocket Money focuses on a member-centric approach, maintaining communication with users to tailor services to their needs. The company generates revenue through subscription fees and a percentage of savings from negotiated bills. The goal of Rocket Money is to empower people to achieve their financial goals while ensuring data security through advanced encryption.

Los Angeles, CaliforniaHeadquarters

2015Year Founded

$437.7KTotal Funding

SEEDCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees

Benefits

Health, dental, & vision coverage

Unlimited PTO

Competitive pay

Daily catered lunch

401k matching

Commuter benefits

Unlimited snacks & kombucha on tap

Life insurance

Risks

Increased competition could erode Rocket Money's market share in subscription management.

Credit card launch exposes Rocket Money to potential credit risk and regulatory scrutiny.

Economic downturns may reduce demand for premium financial services, affecting revenue.

Differentiation

Rocket Money offers a comprehensive suite of financial management tools in one app.

The platform's bill negotiation service provides unique savings opportunities for users.

Rocket Money's focus on data security sets it apart in the fintech industry.

Upsides

High app store ranking indicates strong user engagement and growth potential.

Positive reception of new credit card suggests expansion opportunities in credit services.

Growing demand for digital financial management boosts Rocket Money's market potential.

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