Principal Product Manager, MTA

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing Intelligence, E-commerceIndustries

Requirements

Candidates should possess 5+ years of experience in B2B product management, with deep expertise in attribution, analytics, or measurement products, and a proven record of delivering data-rich B2B products utilizing complex technology to support sophisticated customer workflows. A clear point of view and familiarity with marketing measurement, including data, logic, model validation, and business objectives, are also required, along with a commitment to delivering value beyond the ship date and the ability to distill and articulate complex concepts into user-friendly products.

Responsibilities

As Principal Product Manager, MTA, you will lead Northbeam’s MTA product strategy and execution, defining how attribution data is captured, modeled, and surfaced across channels to drive clear ROI insights for customers. You will engage directly with customers to understand their needs and translate them into requirements, partner with engineering, design, and internal stakeholders to deliver valuable and scalable products, and drive adoption and retention across your product portfolio.

Skills

Product Management

B2B

Multi-touch Attribution

Data Modeling

Customer Engagement

Cross-functional Collaboration

Technical Foundation

Strategic Thinking

Empathy for Marketers

Northbeam

Marketing intelligence platform for advertisers

About Northbeam

Northbeam is a marketing intelligence platform that helps businesses optimize their advertising budgets and improve performance, specifically targeting brands that spend over $250,000 monthly on ads. It combines Multi-Touch Attribution (MTA) to track customer interactions and Media Mix Modeling (MMM) to analyze the effectiveness of various marketing channels. Northbeam operates on a subscription-based model with custom pricing, offering personalized support to clients. The goal is to enable large-scale advertisers to make data-driven decisions and maximize the effectiveness of their marketing strategies.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$14.6MTotal Funding

SERIES_ACompany Stage

Data & Analytics, Consulting, Consumer GoodsIndustries

51-200Employees

Benefits

Equity package

Generous base salary

Healthcare Benefits (medical, dental, vision)

Travel to meet with the team

Flexible Paid Time Off

Paid Holidays

Risks

Emerging competitors offer similar features at lower costs, threatening Northbeam's market share.

Privacy regulations like CCPA may increase Northbeam's operational costs.

Economic downturns could reduce advertising budgets, impacting Northbeam's revenue growth.

Differentiation

Northbeam integrates Multi-Touch Attribution and Media Mix Modeling in one platform.

The platform offers personalized support with a Customer Success Manager and Media Strategist.

Northbeam's machine learning models enhance data-driven marketing strategies without third-party cookies.

Upsides

Northbeam raised $19.6M to expand and accelerate product development in 2023.

The platform's AI-driven predictive analytics align with rising trends in marketing.

Growing ecommerce and DTC brands create opportunities for Northbeam's international expansion.

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