Northbeam

Principal Product Manager, MTA

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing Intelligence, E-commerceIndustries

Principal Product Manager, MTA

About Us

Northbeam is building the world’s most advanced marketing intelligence platform for growth. Our attribution modeling technology and customizable dashboards provide our customers with a unified view of their e-commerce business data. The smartest brands in ecommerce trust Northbeam to accurately attribute their advertising spend, understand the entire customer journey, and make data-driven decisions to grow profitably.

Northbeam’s team and customer base are growing quickly, and it’s essential that we invest in the right people & systems to scale our business. Our business has found incredible product-market fit and continues to grow rapidly. This is a career-defining opportunity for an experienced Product Manager to accelerate their growth and contribute to a rapidly-scaling company.

The Northbeam team is composed of hard-working and talented individuals focused on collaboration, personal growth, and product excellence. We would love for you to join us!

Position Overview

As Principal Product Manager, MTA, you’ll own Northbeam’s multi-touch attribution product vision and execution. You’ll define how we capture, model, and surface attribution data across channels, driving clear ROI insights for our customers. You will help good marketers get promoted.

This role requires a strong technical foundation, strategic mindset, and deep empathy for the marketer’s workflow.

Responsibilities

  • Lead Northbeam’s MTA product strategy and execution. Marketers will turn to your products to help them succeed wherever they spend budget, engage customers, and drive revenue.
  • Engage directly with customers to understand their needs and translate them into requirements.
  • Partner with engineering, design, and internal stakeholders to deliver valuable, scalable, and delightful products.
  • Drive adoption and retention across your product portfolio.

Requirements

  • 5+ years in B2B product management, with deep experience in attribution, analytics, or measurement products.
  • Proven record of delivering data rich B2B products powered by complex technology that supports sophisticated customer workflows.
  • A clear point of view. You see beyond features requests and lead from vision through execution.
  • Deep familiarity with marketing measurement: the data, logic, model validation, and business objectives that power attribution.
  • Commitment to delivering value beyond the ship date. You partner with marketing, support, and early adopters to ensure adoption and success.
  • You excel at distilling and articulating complex concepts, data models, and workflows into valuable, user-friendly products.
  • You bridge technical and business conversations with clarity, tailoring your message to each audience.

Benefits

  • Equity package
  • Generous base salary
  • Healthcare Benefits (medical, dental, vision)
  • Travel to meet with the team
  • Flexible PTO Policy
  • 12 Company Paid Holidays

Employment Type:

  • [Information not provided]

Location Type:

  • [Information not provided]

Salary:

  • [Information not provided]

Skills

Product Management
B2B
Multi-touch Attribution
Data Modeling
Customer Engagement
Cross-functional Collaboration
Technical Foundation
Strategic Thinking
Empathy for Marketers

Northbeam

Marketing intelligence platform for advertisers

About Northbeam

Northbeam is a marketing intelligence platform that helps businesses optimize their advertising budgets and improve performance, specifically targeting brands that spend over $250,000 monthly on ads. It combines Multi-Touch Attribution (MTA) to track customer interactions and Media Mix Modeling (MMM) to analyze the effectiveness of various marketing channels. Northbeam operates on a subscription-based model with custom pricing, offering personalized support to clients. The goal is to enable large-scale advertisers to make data-driven decisions and maximize the effectiveness of their marketing strategies.

San Francisco, CaliforniaHeadquarters
2019Year Founded
$14.6MTotal Funding
SERIES_ACompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
51-200Employees

Benefits

Equity package
Generous base salary
Healthcare Benefits (medical, dental, vision)
Travel to meet with the team
Flexible Paid Time Off
Paid Holidays

Risks

Emerging competitors offer similar features at lower costs, threatening Northbeam's market share.
Privacy regulations like CCPA may increase Northbeam's operational costs.
Economic downturns could reduce advertising budgets, impacting Northbeam's revenue growth.

Differentiation

Northbeam integrates Multi-Touch Attribution and Media Mix Modeling in one platform.
The platform offers personalized support with a Customer Success Manager and Media Strategist.
Northbeam's machine learning models enhance data-driven marketing strategies without third-party cookies.

Upsides

Northbeam raised $19.6M to expand and accelerate product development in 2023.
The platform's AI-driven predictive analytics align with rising trends in marketing.
Growing ecommerce and DTC brands create opportunities for Northbeam's international expansion.

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