Senior Data Analyst, Marketing

United States

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$160,000 – $210,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Technology, Marketing AnalyticsIndustries

Requirements

Candidates should have extensive experience with B2B marketing analytics, including paid acquisition and attribution, and familiarity with related tools such as Tableau, Looker, or Mode. They should be proficient in writing sophisticated SQL with a preference for well-architected data models and optimized query performance, along with experience in Python or R.

Responsibilities

The Senior Data Analyst will apply various analytics methods to gain insights into all aspects of marketing, including multi-touch attribution modeling, predictive lead scoring, paid media ROI analytics (MMM and iROAS) and full funnel pipeline reporting. They will consolidate diverse facts and findings into compelling narratives, advocate for data-informed decisions by partnering with stakeholders, identify and implement improvements within the Data team, and contribute to team collaboration and culture.