Senior Manager, Marketing - Escapia at Expedia Group

Austin, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, Hospitality, Vacation RentalsIndustries

Requirements

6+ years of progressive experience in marketing, with 3+ years in a people leadership or team development role. Experience in B2B SaaS marketing preferred
Proven experience creating and executing strategic, integrated marketing plans that align with business goals and deliver measurable impact
Demonstrated ability to lead, coach, and support a team – fostering collaboration, professional growth, and accountability
Proficient communication skills with the ability to tailor messaging for a variety of audiences, including peers, stakeholders, and senior leadership
Comfortable working both collaboratively and autonomously in fast-paced, cross-functional environments, particularly within a technology-driven organization
Ability to interpret data and insights to inform decision-making and continuously improve marketing performance

Responsibilities

Define and own the Escapia marketing strategy and roadmap, ensuring alignment with broader business priorities and commercial objectives
Lead and empower a team of two senior marketing specialists, setting clear goals, providing strategic direction, and fostering a culture of growth, collaboration, and high performance
Collaborate across teams and functions – including product, sales, analytics, and marketing operations and creatives – to influence business decisions and deliver integrated, results-driven campaigns
Manage team planning, budget allocation, and resource prioritization to effectively deliver against team goals and operational needs
Drive performance measurement, reporting, and optimization across marketing initiatives using data and insights to inform strategic pivots and investment decisions
Represent the team in key forums and with senior stakeholders, helping shape broader marketing strategies and advocating for initiatives that create business and customer impact

Skills

B2B Marketing

Lifecycle Strategy

Performance Optimization

Demand Generation

Lead Generation

Product Marketing

Site Traffic Optimization

Conversion Optimization

Product Adoption

Customer Loyalty

Expedia Group

Travel booking platform for various services

About Expedia Group

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users to various travel options, including flights, hotels, car rentals, vacation packages, and activities, allowing them to find and book trips that fit their needs and budgets. The company generates revenue primarily through commissions from bookings made on its platforms and through advertising, where travel service providers can promote their offerings. Unlike many competitors, Expedia Group not only serves individual travelers but also partners with travel agencies and corporate clients, providing them with valuable data and tools to enhance their operations. The goal of Expedia Group is to create a seamless travel experience for users while supporting its partners in growing their businesses.

Bellevue, WashingtonHeadquarters

1996Year Founded

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

Benefits

Paid Vacation

Parental Leave

Hybrid Work Options

Professional Development Budget

Risks

Riyadh Air's entry into the market could increase competition for Expedia.

CFO transition may lead to strategic shifts or instability in financial management.

Expedia's partnership with Mondelez WTR may not yield expected results due to economic uncertainties.

Differentiation

Expedia Group operates a diverse portfolio of travel brands, including Expedia and Vrbo.

The company offers a comprehensive suite of services for travelers and travel-related businesses.

Expedia Group partners with service providers, offering data, tools, and technology to optimize operations.

Upsides

Increased demand for personalized travel experiences enhances Expedia's AI-driven recommendation systems.

The rise of 'workcations' allows Expedia to market longer stay packages.

Sustainability in travel is a priority, enabling Expedia to promote eco-friendly options.

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