d) at Baxter International

Munich, Bavaria, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Demonstrated ability to collaborate and drive results across multiple functions (inferred from qualifications and role context in matrix organization)

Responsibilities

Develop deep understanding of global market dynamics & competitive insights
Gather intelligence on macroenvironmental trends including manufacturing & technology, medical & innovation, regulatory and market access and sustainability
Conduct competitive reviews in depth to gain an understanding of key competitors
Collaborate with regional marketing partners to keep a pulse on market landscape changes and competitive moves
Conduct market research to understand market trends, pain points and key problems to solve
Collaborate with cross functional teams to develop customer unmet needs
Lead research to understand concept preference, willingness to pay and preference share for new to market solutions
Complete market development assessments to identify key barriers to adoption and next steps to overcome barriers (to establish solutions as the standard of care)
Develop commercial release strategies, strategic plans, financial models & launch dashboards to support portfolio investment and growth
Collaborate with product teams and strategic partners to develop comprehensive roadmaps to include growth opportunities (organic & inorganic), release cadences, evidence generation strategies and geographical expansion
Conduct global product team meetings to review projects, address quality issues and gather needs from regional downstream marketing
Lifecycle management of products, including product launch, phase-out, incremental improvements and line extensions
Lead review of all geographical expansion business cases and initial regulatory assessments
Drive alignment with regional marketing and business partners on market needs, go to market strategies and pricing

Skills

Key technologies and capabilities for this role

Product MarketingMarket ResearchStrategic PlanningProduct ManagementGlobal MarketingHealthcare MarketingCritical ThinkingBusiness Communication

Questions & Answers

Common questions about this position

Is this a remote position or does it require being based in a specific location?

The role is based in Munich and requires being located there.

What is the salary or compensation for this Senior Manager role?

This information is not specified in the job description.

What are the key skills required for the Senior Manager, Global Product Marketing role?

Key skills include developing deep understanding of global market dynamics and competitive insights, critical thinking through problems, planning and implementing ideas, curiosity, love of learning, active listening, and leading cross-functional teams.

What is the company culture like at Baxter?

Baxter's culture is driven by courage, trust, and collaboration, where colleagues are united by the mission to Save and Sustain Lives, empowered to take ownership, and held accountable for exceptional results.

What does the team structure look like for this position?

This role will have 1 individual, a product manager, reporting into it, and involves leading and coordinating cross-functional teams in a matrix organization.

Baxter International

Provides essential medical products and services

About Baxter International

Baxter International provides a wide range of medical products and services essential for healthcare. The company operates in several areas, including critical care, hospital care, nutritional care, renal care, and surgical care. Its products are used in various settings, from emergency rooms to home healthcare, helping to meet the needs of patients and healthcare professionals. Baxter develops, manufactures, and distributes medical devices, pharmaceuticals, and biotechnology products, generating revenue through sales to healthcare providers and institutions. A key aspect that sets Baxter apart from competitors is its recent acquisition of Hillrom, which enhances its ability to offer comprehensive healthcare solutions. The company's goal is to improve care outcomes and increase access to healthcare through continuous innovation and a focus on patient needs.

Deerfield, IllinoisHeadquarters

1931Year Founded

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Parental Leave

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Commuter Benefits

Mental Health Support

Risks

Needle-free injection technology could disrupt Baxter's traditional injection-based therapies.

Shift to home healthcare may require Baxter to adapt its product offerings.

Growing digital health importance necessitates further investment from Baxter to stay competitive.

Differentiation

Baxter's acquisition of Hillrom enhances its comprehensive healthcare solutions portfolio.

Strong focus on patient-centric innovation sets Baxter apart in the healthcare industry.

Baxter's partnerships, like with Ayogo, leverage digital health for improved patient outcomes.

Upsides

Baxter's investment in Medically Home aligns with the growing home healthcare market.

Rising demand for personalized medicine offers Baxter opportunities for targeted therapies.

Expansion in telehealth supports Baxter's integrated healthcare solutions strategy.

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