[Remote] Senior Director, Product Marketing at Omada Health

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare & Life SciencesIndustries

Skills

Key technologies and capabilities for this role

B2B marketingbuyer researchmessaging/positioningGTM plansproduct launchessales enablementcontent marketingteam leadershipcross-functional collaborationmarket feedback analysisdigital healthhealthcare industry knowledge

Questions & Answers

Common questions about this position

What experience is required for the Senior Director, Product Marketing role?

Candidates need 15+ years in a related marketing discipline focused on B2B audiences, 5+ years in Healthcare & Life Sciences, 3+ years engaging directly with customers, and leadership experience in high-growth environments.

What key skills are needed for this position?

Key skills include buyer research and insights, messaging/positioning, GTM plans, product launch execution, sales enablement, content marketing, creating KPIs, multi-channel campaigns, and cross-functional communication.

Is this a leadership role, and what team does it manage?

Yes, this is a 'player-coach' role leading a team of Product Marketing Managers responsible for products like Prevention & Weight Health, Diabetes, Hypertension GLP-1s, MSK, Omada Insights Labs, roadmap development, and sales enablement.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

Omada Health

Virtual care for chronic condition management

About Omada Health

Omada Health provides virtual care programs aimed at helping individuals with chronic conditions improve their health over the long term. Their approach combines clinical protocols with behavioral science to create personalized interventions for issues like diabetes prevention, weight management, hypertension, and musculoskeletal problems. The programs are evidence-based and have shown positive results in peer-reviewed studies. What sets Omada apart from competitors is their focus on creating engaging programs that encourage participants to stick with them, leading to reduced healthcare costs and improved health outcomes. The goal of Omada Health is to leverage technology and human care teams to support members in achieving lasting health behavior changes.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$436.3MTotal Funding

DEBTCompany Stage

HealthcareIndustries

501-1,000Employees

Benefits

Remote first - Join Omada from anywhere in the US. No matter where you’re located, we budget for travel so your team can come together.

Flexible vacation - Invest in yourself and your loved ones with flexible time away and monthly wellness days.

Parental leave - We support all new parents with competitive leave policies and flexible schedules upon return.

Omada program - Join our best-in-class program to reach your health goals, and invite a loved one to join you too.

Meeting-free days - Every Wednesday afternoon, we observe company-wide focus time with nothing on the calendar.

Resources to thrive - Invest in inclusion with resource groups, equity training, and a cross-functional team dedicated to belonging.

Risks

Amazon's entry into digital health could challenge Omada's market share.

High costs of GLP-1 medications may limit Omada's program adoption.

Reliance on partnerships with large employers poses a risk if they switch providers.

Differentiation

Omada Health is the largest CDC-recognized provider of the National Diabetes Prevention Program.

Omada combines health coaching, connected devices, and data for personalized health interventions.

Omada's programs are clinically supported and published in multiple peer-reviewed journals.

Upsides

Omada's IPO planned for 2025 could provide significant capital for expansion.

Partnerships with major employers like Costco enhance Omada's market reach.

Omada's integration of GLP-1s with behavior change programs shows promising health outcomes.

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