Senior Director, Product Marketing

Omada Health

Position Overview

Omada Health is seeking an experienced Product Marketing leader to join our team. This role requires a strategic thinker, skilled storyteller, and experienced cross-functional operator capable of driving consensus across product, clinical, and commercial teams. The ideal candidate will lead a team to synthesize market feedback, understand business buyers and their processes, support product roadmap development, and drive sales and marketing efforts to differentiate Omada from its competitors. Responsibilities also include developing a channel segment marketing strategy, defining and tracking segment KPIs, and creating a website strategy to reach different segments.

This is a "player-coach" role where you will lead a team of Product Marketing Managers (PMMs) responsible for individual products (Prevention & Weight Health, Diabetes, Hypertension GLP-1s, and MSK), Omada Insights Labs, product roadmap development, and sales enablement for payer, benefit consultant, and employer audiences. This role is instrumental in driving the strategy and design of Omada’s next-generation products.

About You

• Experience:
  • 15+ years in a related marketing discipline, with a focus on B2B audiences.
  • 5+ years of industry experience in Healthcare & Life Sciences (pharma, health plan, PBM, or B2B2C virtual care/digital health). Preferred experience in payer marketing, Medicare Advantage, and/or health systems.
  • 3+ years of experience in a role that frequently engages directly with customers through selling, product demos, or account management.
  • Experience in high-growth environments, working at scale.
  • Leadership experience leading groups through strategic and planning exercises.
• Skills & Expertise:
  • Experience with buyer research and insights, messaging/positioning, Go-To-Market (GTM) plans, product launch execution, sales enablement, and content marketing.
  • Successful track record of developing competitive, insight-driven product stories.
  • Proven ability to translate complex product features and clinical outcomes into simple, compelling content (presentations, product guides, web content, white papers).
  • Strong experience in creating KPIs and measurement plans to monitor marketing execution.
  • Experience developing multi-channel marketing campaigns.
  • Experience building brand-level marketing plans and customer segment strategies.
  • Ability to effectively inspire, influence, and communicate cross-functionally across all management levels.
  • Ability to work on multiple projects simultaneously in a fast-paced, dynamic environment.
  • Attention to detail and commitment to excellence, with the ability to grasp and translate features into buyer benefits.
  • Leading segment QBRs to adjust plans based on data and learnings from the commercial team.
• Education:
  • Bachelor's degree in a related field required.

Your Impact

Omada is at an inflection point, experiencing high double-digit growth and expecting further acceleration. To achieve this, we need to develop commercial expertise, build highly engaged and passionate teams, and foster a one-team mindset. As the Senior Director, Product Marketing, you will lead critical efforts including:

• GTM Strategy Development:
  • Lead brand and product strategy & GTM planning.
  • Serve as the voice of the customer for R&D and commercial teams, utilizing insights from research, data, and marketing intelligence.
  • Foster close partnerships with commercial, product, and clinical teams to help Omada embrace its brand positioning and prioritize buyers and members.

Company Mission

Omada Health is on a mission to inspire and engage people in lifelong health, one step at a time.

Note: Salary and specific Location Type were not provided in the original description.