Senior Director, Product Marketing

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare & Life SciencesIndustries

Requirements

Candidates should possess 15+ years of experience in a related marketing discipline with a focus on B2B audiences, along with 5+ years of experience in Healthcare & Life Sciences, preferably in payer marketing, Medicare Advantage, and/or health systems, and 3+ years of experience engaging directly with customers through selling, product demos, or account management. Furthermore, candidates must have experience in high-growth environments and leadership experience leading groups through strategic and planning exercises, requiring a Bachelor's degree in a related field.

Responsibilities

The Senior Director, Product Marketing will lead a team of Product Marketing Managers responsible for individual products, Omada Insights Labs, and product roadmap development, driving sales and marketing efforts to differentiate Omada from its competitors. They will develop a channel segment marketing strategy, define and track segment KPIs, create a website strategy to reach different segments, lead brand and product strategy & GTM planning, serve as the voice of the customer for R&D and commercial teams, foster partnerships with commercial, product, and clinical teams, and lead segment QBRs to adjust plans based on data and learnings from the commercial team.

Skills

B2B marketing

buyer research

messaging/positioning

GTM plans

product launches

sales enablement

content marketing

team leadership

cross-functional collaboration

market feedback analysis

digital health

healthcare industry knowledge

Omada Health

Virtual care for chronic condition management

About Omada Health

Omada Health provides virtual care programs aimed at helping individuals with chronic conditions improve their health over the long term. Their approach combines clinical protocols with behavioral science to create personalized interventions for issues like diabetes prevention, weight management, hypertension, and musculoskeletal problems. The programs are evidence-based and have shown positive results in peer-reviewed studies. What sets Omada apart from competitors is their focus on creating engaging programs that encourage participants to stick with them, leading to reduced healthcare costs and improved health outcomes. The goal of Omada Health is to leverage technology and human care teams to support members in achieving lasting health behavior changes.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$436.3MTotal Funding

DEBTCompany Stage

HealthcareIndustries

501-1,000Employees

Benefits

Remote first - Join Omada from anywhere in the US. No matter where you’re located, we budget for travel so your team can come together.

Flexible vacation - Invest in yourself and your loved ones with flexible time away and monthly wellness days.

Parental leave - We support all new parents with competitive leave policies and flexible schedules upon return.

Omada program - Join our best-in-class program to reach your health goals, and invite a loved one to join you too.

Meeting-free days - Every Wednesday afternoon, we observe company-wide focus time with nothing on the calendar.

Resources to thrive - Invest in inclusion with resource groups, equity training, and a cross-functional team dedicated to belonging.

Risks

Amazon's entry into digital health could challenge Omada's market share.

High costs of GLP-1 medications may limit Omada's program adoption.

Reliance on partnerships with large employers poses a risk if they switch providers.

Differentiation

Omada Health is the largest CDC-recognized provider of the National Diabetes Prevention Program.

Omada combines health coaching, connected devices, and data for personalized health interventions.

Omada's programs are clinically supported and published in multiple peer-reviewed journals.

Upsides

Omada's IPO planned for 2025 could provide significant capital for expansion.

Partnerships with major employers like Costco enhance Omada's market reach.

Omada's integration of GLP-1s with behavior change programs shows promising health outcomes.

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