Senior Manager, Global Marketing Analytics & Operations

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Workspace Solutions, Real EstateIndustries

Requirements

Candidates should have 8+ years of experience in analytical roles, a deep understanding of marketing attribution models, and experience with large, complex datasets from multiple sources. Proven ability to leverage data and analytics to drive revenue at target ROI is essential, along with strong collaborative skills and comfort presenting to senior management.

Responsibilities

The Senior Manager will design, implement, measure, analyze, and report on key marketing activities across the buyer journey and customer lifecycle. Responsibilities include partnering with global Marketing, Sales, Sales Operations, and Technology teams to drive data-driven decisions, optimizing lead routing from Marketing to Sales, developing marketing update presentations for senior management, and owning the development and maintenance of Salesforce and Tableau/Power BI dashboards. The role also involves ensuring accurate tagging and tracking of marketing campaign funnels and customer behavior, supporting marketing teams with SQL and data needs, managing marketing analytics data models, collaborating on attribution and measurement models, owning the setup and implementation of lead forms and routing logic, and presenting findings to executive leadership while managing multiple projects and deadlines.

Skills

Marketing Analytics

Marketing Operations

Data Analysis

Reporting

Lead Routing

Marketing Attribution Models

Data Sets

Sales Operations

Problem Solving

Quantitative Analysis

WeWork

Provides coworking and office space solutions

About WeWork

WeWork provides shared workspaces and office solutions for individuals and businesses. Their spaces are designed to be flexible, allowing users to rent desks or private offices based on their needs. WeWork's locations are equipped with amenities such as high-speed internet, meeting rooms, and communal areas, making it easy for members to collaborate and network. Unlike traditional office rentals, WeWork offers short-term leases and a variety of membership plans, catering to freelancers, startups, and larger enterprises. The goal of WeWork is to create environments that foster productivity and community among its members.

New York City, New YorkHeadquarters

2010Year Founded

$12,795.1MTotal Funding

IPOCompany Stage

Social Impact, Real EstateIndustries

5,001-10,000Employees

Benefits

Competitive healthcare benefits

Life and AD&D insurance

401(k) matching

20 days of PTO

10 paid holidays

80 hours of paid sick time per full calendar year

16 weeks paid parental leave

Risks

Increased competition from Upflex threatens WeWork's market share.

WeWork's $19 billion debt limits financial flexibility and growth investment.

Bankruptcy filing indicates financial instability, risking client trust and membership decline.

Differentiation

WeWork transforms buildings into dynamic, collaborative workspaces for creativity and focus.

WeWork offers infrastructure, services, events, and tech for creators to thrive.

WeWork's eco-friendly workspaces attract environmentally conscious businesses.

Upsides

Flexible workspace demand is increasing with hybrid work models benefiting WeWork.

Digital nomadism rise creates global demand for coworking spaces, expanding WeWork's market.

Corporate downsizing in favor of flexible leases aligns with WeWork's offerings.

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