Senior Manager, Marketing Analytics and Operations

About Us

At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we’re not just a part of that movement—we’re leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to take their ideas to new heights. Join us as we empower tomorrow’s world at work.

About the Opportunity

WeWork is looking for an experienced Senior Manager, Marketing Analytics and Operations based in New York City, who will support the wider global Marketing function at WeWork. This role is accountable for the design, implementation, measurement, analysis, and reporting of key activities throughout the buyer journey and customer lifecycle.

As a part of WeWork’s Central Data team, you’ll partner across the company with global Marketing and Sales stakeholders, Sales Operations, and Technology to help the team make informed data-driven decisions. You will measure effectiveness, track metrics, analyze performance, and report on results with clear and actionable insights and takeaways.

Equal parts operator and analyst, you will also be responsible for assisting with the set up, maintenance, and optimization of lead routing from Marketing to Sales, partnering closely with Sales Operations and Marketing to spot trends and shape plans.

The ideal candidate will have exceptional analytical and quantitative problem-solving skills with a proven track record of leveraging data and analytics to drive revenue at the target ROI. The individual must have a deep understanding of marketing attribution models and experience working with large, complex data sets from multiple sources. They will play an active role in influencing the direction of integrated marketing activations across channels around the globe by enabling and optimizing our funnel, programs, channels, and campaigns. Candidates should be highly collaborative across functions and comfortable with presenting to senior members of both Sales and Marketing teams.

Responsibilities

• Proactively analyze data, identify trends, and develop recommendations for changes to investment & marketing strategies across the channels.
• Lead the development of Weekly, Monthly, and Quarterly marketing update presentations to senior and executive management.
• Own the development and maintenance of Salesforce and Tableau/Power BI dashboards to visualize complex data sets and distill information into actionable insights in reports.
• Partner closely with our Sales Operations team to assist with translating Sales goals and performance, along with past performance, into Marketing goals, forecasts, and analytical models for Marketing.
• Ensure activity across marketing campaign funnels and customer behavior flows are tagged and tracked accurately for reporting and analysis, across multiple markets and channels including, but not limited to paid search, social, display, event, and email marketing.
• Support the marketing team on SQL and data needs, including regular and ad hoc reporting.
• Own marketing analytics data models in the data warehouse and upkeep with engineering, troubleshooting data issues with technical resources and teams to ensure accuracy and integrity of information.
• Collaborate with cross-functional teams to design and optimize marketing attribution and measurement models, including but not limited to lead scoring, last-touch, multi-touch, MMMs, etc.
• Own the set up and implementation of lead forms and routing logic in partnership with Sales teams to ensure seamless handoff of data within existing systems.
• Work collaboratively, including with external agencies/partners.
• Present to Executives and other key Leadership Team members (VP+) across functions.
• Manage multiple projects and deliver against deadlines for a range of senior stakeholders internally.

About You

Required Qualifications

• 8+ years of experience working in analytical roles.