Consumer Marketing Analyst

About the Role

Employment Type: Full-Time

We’re looking for a data-driven, detail-oriented Marketing Analyst to join our Consumer Marketing team. This role is critical in helping us measure and optimize performance across campaigns, clients, and member journeys. You’ll collaborate closely with partner marketing, channel marketers, content strategists, and growth teams to surface insights, inform strategy, and help drive marketing effectiveness at scale. You’ll play a critical role in establishing attribution models, instrumenting marketing tracking, and building the infrastructure needed to evaluate multi-touch campaign performance across the funnel. Your work will enable smarter decision-making by delivering the right data and analysis to track and measure impact, identify opportunities, and optimize execution.

Responsibilities

• Analyze campaign performance across marketing channels to identify trends, uncover insights, and inform strategy.
• Build dashboards and reports to track key performance indicators (e.g., engagement, conversion, visit volume, etc.) across campaigns, programs, and client segments.
• Partner with Consumer Marketing leads to develop measurement frameworks and define success metrics for key initiatives.
• Develop and implement marketing attribution models—including multi-touch attribution—to evaluate and optimize the impact of cross-channel campaigns.
• Instrument marketing tracking across web, email, paid media, and other key channels to ensure end-to-end visibility into campaign performance and user behavior.
• Design and evaluate A/B and multivariate tests to support performance improvement and continuous learning.
• Collaborate with data engineering and analytics partners to ensure data accuracy, consistency, and accessibility.
• Translate complex data into clear, actionable insights and stories for cross-functional stakeholders.
• Monitor member engagement and segment performance to support more personalized and targeted marketing strategies.

Required Qualifications

• 5+ years of total analytics experience, including 3+ years in a dedicated marketing analytics role.
• Strong proficiency in SQL and Excel; experience with data visualization tools such as Looker, Tableau, or Power BI.
• Experience in marketing attribution, including designing and implementing multi-touch attribution models to measure campaign impact across the funnel.
• Familiarity with marketing platforms such as Salesforce Marketing Cloud, Amplitude, and/or Google Analytics.
• Proven builder with experience establishing or scaling new analytics capabilities, systems, or processes from the ground up.
• Proactive and self-motivated, with a strong sense of ownership and the ability to identify opportunities and take initiative without being prompted.
• Demonstrated ability to work cross-functionally and translate data into insights that drive business decisions.
• Strong project management and executive communication skills, including the ability to present complex findings clearly and confidently.
• Highly collaborative, with the ability to influence and work effectively across diverse teams.
• A curious, proactive mindset and comfort working in a fast-paced, at times an ambiguous, evolving environment.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field.

Preferred Qualifications

• Experience in startup or virtual healthcare environments.

Physical/Cognitive Requirements

• Ability to remain seated in a stationary position for prolonged periods.
• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment.
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.
• Ability to interact with leadership, employees, and members in an appropriate manner.

Compensation

The United States new hire base salary target ranges for this full-time position are:

• Zone A: $94,070 - $122,290 + equity + benefits
• Zone B: $103,477 - $134,519 + equity + benefits