Consumer Marketing Analyst

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health Tech, HealthcareIndustries

Requirements

Candidates must possess 5+ years of analytics experience, with at least 3 years focused on marketing analytics. Proficiency in SQL and Excel, along with experience in data visualization tools like Looker, Tableau, or Power BI, is essential. Experience with marketing attribution models, marketing platforms such as Salesforce Marketing Cloud, Amplitude, or Google Analytics, and a proven ability to build new analytics capabilities are required. A Bachelor's degree in Marketing, Business, Analytics, or a related field is necessary, and experience in startup or virtual healthcare environments is preferred. The role demands strong project management, executive communication, and cross-functional collaboration skills, with a proactive and curious mindset suited for a fast-paced environment.

Responsibilities

The Consumer Marketing Analyst will analyze campaign performance across various channels to identify trends and inform strategy. Responsibilities include building dashboards to track KPIs, partnering with marketing leads to define success metrics, and developing/implementing multi-touch attribution models. The analyst will instrument marketing tracking across channels for end-to-end visibility, design and evaluate A/B tests, and collaborate with data engineering and analytics partners to ensure data accuracy. They will translate complex data into actionable insights for stakeholders, monitor member engagement, and support personalized marketing strategies.

Skills

Marketing Analytics

Campaign Performance Analysis

Data Analysis

Dashboarding

Reporting

KPI Tracking

Measurement Frameworks

Marketing Attribution

Multi-touch Attribution

A/B Testing

Multivariate Testing

Data Accuracy

Data Consistency

Data Accessibility

Actionable Insights

Member Engagement

Segmentation

Included Health

Healthcare advocacy and specialized care services

About Included Health

Included Health focuses on enhancing the healthcare experience for individuals who often face challenges in accessing quality care. The company provides a variety of services, including primary care, behavioral health, and virtual care, ensuring that members receive timely and appropriate treatment. Their model emphasizes 24/7 on-demand care with a diverse group of providers, allowing for personalized support tailored to complex health needs. Unlike many competitors, Included Health prioritizes underserved populations and partners with employers and consultants to deliver comprehensive healthcare solutions that not only improve health outcomes but also help reduce costs. The ultimate goal of Included Health is to make quality healthcare accessible and understandable for everyone, particularly those who have been overlooked by traditional healthcare systems.

San Francisco, CaliforniaHeadquarters

2020Year Founded

$337.5MTotal Funding

GROWTH_EQUITY_VCCompany Stage

HealthcareIndustries

51-200Employees