[Remote] Customer Lifecycle Marketing Manager at Limble CMMS

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, CMMS, Asset ManagementIndustries

Requirements

3–5 years of experience in lifecycle or customer marketing in B2B SaaS
Proven success developing campaigns that drive adoption, retention, and expansion
Strong analytical skills with the ability to interpret customer data and translate it into actionable insights
Excellent written and verbal communication skills, with the ability to craft engaging, customer-focused content
Background in SaaS and B2B spaces
Familiarity with customer journey mapping, churn analysis, and customer health scoring
Highly organized and capable of managing multiple projects simultaneously in a fast-paced environment
Empathetic, customer-first mindset that drives every marketing decision
Creative problem solver who thrives in a fast-moving, collaborative environment
Curious and data-oriented, with a passion for experimentation and optimization
Dependable team player who embraces challenges with enthusiasm—and a sense of humor

Responsibilities

Develop and optimize the customer journey: Build targeted campaigns for every stage of the customer lifecycle—onboarding, engagement, renewal, and advocacy—to ensure customers experience ongoing value and success
Drive customer engagement and product adoption: Leverage data insights to craft strategies that boost adoption, satisfaction, and retention. Collaborate closely with Customer Success and Sales to enhance customer touchpoints and engagement
Design cross-sell and upsell programs: Partner with Product and Sales to identify key opportunities and launch campaigns that promote relevant solutions to existing customers
Create compelling customer content: Work with Product Marketing to produce customer-focused content such as guides, webinars, and use-case articles that inspire and educate while highlighting customer success stories
Collaborate across teams: Partner with GTM, Customer Success, and Product teams to ensure consistent messaging, seamless customer experiences, and alignment on retention goals
Measure and report success: Define and analyze KPIs to evaluate program effectiveness, share insights, and identify opportunities to optimize lifecycle campaigns for growth and ROI
Champion the voice of the customer: Collect feedback, track behavior, and document success stories to inform product strategy and shape customer conversations across the organization

Skills

Key technologies and capabilities for this role

Customer Journey OptimizationTargeted CampaignsProduct AdoptionCustomer RetentionCross-sell ProgramsUpsell StrategiesCustomer Content CreationWebinarsData InsightsDemand GenerationCustomer Engagement

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a fully remote position.

What experience is required for this role?

Candidates need 3–5 years of experience in lifecycle or customer marketing in B2B SaaS, along with proven success developing campaigns that drive adoption, retention, and expansion.

What key skills are needed for the Customer Lifecycle Marketing Manager role?

The role requires strong analytical skills to interpret customer data and translate it into actionable insights, as well as excellent written and verbal communication skills to craft engaging content.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this role?

The ideal candidate is data-driven, creative, passionate about customer experiences, thrives on collaboration, and has a track record of turning insights into measurable impact in B2B SaaS.

Limble CMMS

Computerized maintenance management software provider

About Limble CMMS

Limble CMMS offers a software solution designed to help organizations manage their maintenance operations efficiently. Their Computerized Maintenance Management System (CMMS) allows users to organize work orders, implement preventive maintenance programs, manage assets, and track spare parts inventory. The software is accessible on mobile devices, making it convenient for technicians to use while on the move. Limble CMMS serves a diverse clientele, from small businesses to large corporations, and operates on a subscription-based model where clients pay for the features they utilize. This approach not only streamlines maintenance processes but also provides a consistent revenue stream for the company. Limble CMMS aims to enhance the efficiency and cost-effectiveness of maintenance management for businesses across various industries.

Lehi, UtahHeadquarters

2015Year Founded

$109.9MTotal Funding

LATE_VCCompany Stage

Industrial & Manufacturing, Consumer Software, Enterprise SoftwareIndustries

201-500Employees

Benefits

Remote Work Options

Stock Options

Unlimited Paid Time Off

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Pet Insurance

Risks

Increased competition from emerging CMMS providers could erode market share.

Economic downturns may impact Limble's subscription-based revenue model.

Reliance on key personnel poses risks if there are leadership changes.

Differentiation

Limble CMMS integrates with SAP S/4HANA for enhanced data synchronization and procurement.

The company offers mobile-friendly solutions for on-the-go maintenance management.

Limble's user-friendly interface reduces the learning curve for new users.

Upsides

Integration with IoT platforms like Samsara enhances predictive maintenance capabilities.

The SaaS model provides a steady stream of recurring revenue.

Recent $58M Series B funding supports product development and market expansion.

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