Senior Data Analyst, Marketing

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Business Analytics, OperationsIndustries

Requirements

Candidates should have 5+ years of experience in marketing analytics, preferably within B2B SaaS, with exposure to both product-led and sales-led growth, and a proven track record of driving measurable impact through data. Strong SQL skills for querying large, multi-source datasets, deep expertise in GA4 event tracking and tagging best practices, and proficiency in data visualization tools like Tableau, Looker, or Power BI are essential. Experience with A/B and multivariate testing, simplifying complex data for non-technical audiences, and familiarity with platforms such as Salesforce, HubSpot, or Marketo are required. Comfort working with Revenue Operations to support marketing-to-sales handoffs, strong organizational skills, and an ability to identify and improve data flow gaps are also necessary.

Responsibilities

The Senior Data Analyst will own funnel and PLG analytics, mapping, measuring, and optimizing customer journeys to drive acquisition, retention, and expansion. They will build and maintain high-impact, real-time dashboards integrating marketing, product, and CRM data to inform Marketing, Product, and Sales decisions. Responsibilities include architecting and managing GA4 event tagging, ensuring tracking accuracy, and integrating data with relevant platforms. The role involves designing, executing, and analyzing A/B and multivariate tests across various touchpoints and translating complex analytics into clear, actionable insights to influence go-to-market strategies, marketing spend, and cross-functional initiatives.

Skills

Data Analysis

Marketing Analytics

PLG Analytics

Customer Journey Mapping

Conversion Analysis

Dashboard Development

Tableau

Databricks

Looker

GA4 Tagging

Tracking

CRM Integration

Marketing Automation

A/B Testing

Multivariate Testing

Attribution Analysis

Segmentation Analysis

Data Architecture

Cross-functional Influence

Business Health Reporting

Mural

Digital workspace for team collaboration

About Mural

MURAL provides a digital workspace platform that enhances collaboration and creativity among teams. It allows users to brainstorm, plan, and design together in real-time, regardless of their location. The platform features digital whiteboards, sticky notes, templates, and integrates with other productivity tools, helping teams visualize ideas and streamline workflows. MURAL serves a wide range of clients, including businesses, educational institutions, and non-profits, and operates on a subscription-based model, offering different pricing tiers based on user count and features. This model supports a steady revenue stream and enables ongoing improvements to the service. MURAL distinguishes itself by focusing on uptime and reliability, ensuring that clients can depend on the platform for consistent service.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$210.9MTotal Funding

SERIES_CCompany Stage

Enterprise Software, EducationIndustries

501-1,000Employees