[Remote] Global Marketing Communications Manager at GE Healthcare

Remote

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor's Degree in Advertising, Journalism, Marketing, Communications or Business Administration OR 8+ years of experience in advertising or marketing communications at an agency/corporation
5 years experience advertising or marketing communications at an agency/corporation
Excellent oral and written communications skills
Demonstrated ability to develop innovative and creative solutions to complex challenges
Proven track record of delivery to budgets and timelines

Responsibilities

Responsible for integrating and implementing holistic marketing communication strategies, such as creative execution and positioning, advertising, customer events and exhibits, sales collateral, content marketing, promotional materials, web, and digital programming
Understand and adhere to the Global Imaging Integrated Marketing Planning process to ensure meaningful, compelling, and lasting impact of our customer marketing efforts
In collaboration with the Global Imaging Customer Events leader, plan and deliver events and exhibits
Work with the Global Imaging Content Leader to create and deliver great thought-leadership content programming
Engage with the Global Imaging Sales Communications Leader to drive strong sales engagement and utilization of customer-facing materials
Closely collaborate with the Digital Strategy and Omnichannel leaders to fully utilize digital marketing techniques and our digital capabilities
Work closely with other product marketing communications managers to adhere to and support a globally-harmonized Imaging story
Collaborate with our research team to optimize messaging and creative, as well as to stay up to date on the latest customer and marketing insights
Leverage new channels, techniques, and identify optimally effective marketing communications strategies to meet the marketing objectives for the product portfolio and the Imaging business
Measure, monitor, and report program success against established KPIs and ROI. Pivot as needed
Act as a strong brand advocate to ensure adherence to the guidelines and spirit of the GE HealthCare brand strategy
Align closely with finance, regulatory, and legal to ensure compliance
Work with portfolio marketing leaders to establish objectives, KPIs, and budget needs
Ensure integration of Public Relations and Internal GEHC Communications into planning as appropriate by working with peers in those functions

Skills

GE Healthcare

Healthcare technology and data analytics provider

About GE Healthcare

GE Healthcare provides a range of healthcare technologies and services aimed at improving patient care. Its main products include imaging systems, mobile diagnostic devices, patient monitoring solutions, and advanced software for data analysis. These products help medical professionals make informed decisions and enhance the efficiency of healthcare delivery. Unlike many competitors, GE Healthcare invests significantly in research and development, allocating $1 billion each year to innovate and enhance its offerings. The company’s goal is to support healthcare providers in delivering better patient outcomes, as evidenced by its technology supporting over 300,000 patients daily and managing 2 billion patient scans each year.

Chicago, IllinoisHeadquarters

1892Year Founded

N/ACompany Stage

Data & Analytics, HealthcareIndustries

10,001+Employees