[Remote] Lead, Marketing Data Strategy, Insurance at Humana

San Antonio, Texas, United States

Apply Now

Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s degree in Marketing, Data Strategy, Business Analytics, or a related field — or 8+ years of relevant experience in lieu of a degree
5+ years of experience in data strategy, marketing analytics, or related roles
Strong understanding of member engagement, insurance data ecosystems, and lifecycle management
Experience translating business needs into scalable data solutions
Excellent communication and stakeholder management skills
Working knowledge of SQL and ability to support data validation and analysis

Responsibilities

Develop and lead the information strategy that connects Humana’s member engagement and retention goals to data requirements
Partner with marketing and business stakeholders to define future member data needs and translate engagement strategies and lifecycle touchpoints into detailed, actionable requirements
Recommend data models and architecture for new capabilities that support personalized member experiences, segmentation, and performance measurement
Write detailed requirements documents that guide engineering and analytics teams in building scalable, compliant data solutions
Lead internal governance milestones, including PIRC reviews and other checkpoints required by enterprise processes
Build strong relationships across the enterprise, including with architecture, analytics, and business domains, to ensure alignment with enterprise data strategies and member-centric initiatives
Collaborate with the Omni product team to co-create how member data is activated within tools used by marketers for audience selection and campaign execution
Drive improvements in data quality, accessibility, and usability, with a focus on member-focused initiatives and responsible data use

Skills

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

Land your dream remote job 3x faster with AI

Try Jobo Free