Senior Manager, Customer Marketing at Tatari

Los Angeles, California, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Ad Tech, Advertising, MarketingIndustries

Requirements

5–7 years of B2B marketing experience, with a bonus if focused on lifecycle, customer, or revenue marketing
Proven track record of designing and executing campaigns that drive retention and expansion
Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
Analytical mindset with experience measuring campaign ROI and contribution to pipeline
Exceptional cross-functional collaboration skills
Experience working in SaaS, MarTech, or AdTech is a plus
Experience launching customer advocacy programs (bonus)
Familiarity with media buying or advertising platforms (bonus)
Strong writing skills and an eye for crafting compelling customer narratives (bonus)

Responsibilities

Own the strategy and execution of full-funnel revenue marketing programs: onboarding, demonstrating areas of opportunity for clients to scale, expansion, and retention campaigns
Partner closely with Sales and Customer Success to identify and prioritize marketing programs that support account growth goals
Develop lifecycle email programs that improve client engagement and product adoption
Launch ABM-style campaigns for strategic accounts or cohorts
Build and maintain performance dashboards that connect marketing activities to revenue outcomes (retention, expansion, LTV)
Work cross-functionally with Content, Paid Media, and Product Marketing to align messaging and delivery
Test and optimize campaign performance across email, in-product messaging, webinars, and events
Manage marketing automation workflows and segmentation strategies

Skills

Customer Marketing

Lifecycle Marketing

Email Marketing

ABM

Revenue Marketing

Onboarding Campaigns

Expansion Strategies

Retention Campaigns

Sales Collaboration

Customer Success Partnership

Tatari

Data-driven platform for TV advertising optimization

About Tatari

Tatari provides a platform that allows businesses to buy, measure, and optimize their TV advertising campaigns, making the process similar to digital advertising. The platform uses advanced analytics to deliver real-time data, helping clients make informed decisions about their advertising strategies. This enables them to identify the best networks and programs to reach their target audiences effectively. Unlike traditional TV advertising methods, Tatari's approach focuses on data-driven insights and performance measurement, allowing for flexible management of campaigns. The company's goal is to transform the TV advertising landscape by making it as measurable and manageable as digital ads, ultimately improving clients' advertising performance and return on investment.

San Francisco, CaliforniaHeadquarters

2016Year Founded

CONVERTIBLECompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees