Product Marketing Manager

Salary: $128.8K - $189.3K Location Type: Remote Employment Type: FullTime

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About Maze

Maze is the user research platform that helps companies build the right products faster by making user insights available at the speed of product development.

In most companies, research demand far exceeds supply. Time, cost, and lack of access to expertise hold teams back. In today’s AI-powered world, anyone can build a product fast. The real challenge? Deeply understanding user needs and building the right product. That’s where Maze comes in.

We believe companies shouldn’t have to choose between building fast and building right. Maze makes research accessible, intuitive, and fast so product teams can put user insights at the center of every decision.

Our platform enables researchers, designers, and product managers to quickly recruit participants, run studies autonomously, and surface insights that actually drive product decisions. Our AI capabilities automate the busywork and add depth and direction to the insights themselves.

That’s why Maze was recently named the #1 user research platform in UX Tools’ Design Tools Survey—and why we’re scaling fast across industries like B2B SaaS, e-Commerce, Financial Services, Retail, and Automotive, supporting world class customers such as Uber, Amazon, Atlassian, Anthropic & more.

Maze is a Series B company backed by top-tier investors (Felicis, Emergence & Amplify). We operate a global remote workforce driven by our core values.

Please note: This role is open exclusively to candidates based in the United Kingdom, Portugal, or within the Eastern Time Zone in the United States. Due to the nature of our work and collaboration requirements, applications from other locations will not be considered. We appreciate your understanding and interest!

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About The Role

We're looking for a strategic and versatile Product Marketing Manager to shape how Maze shows up in the market. You’ll lead positioning, messaging, launches, and go-to-market alignment that sets the stage for growth and product adoption.

This role sits at the heart of our go-to-market engine. You’ll be both an operator and a storyteller - connecting product strategy with market dynamics, building narratives that resonate, and ensuring teams are equipped with the tools and context they need to succeed.

You’ll thrive here if you love owning end-to-end initiatives, enjoy hands-on collaboration, and want to make a foundational impact at a company reshaping an industry.

What You’ll Do

• Define and evolve positioning and messaging for core products, personas, and campaigns to ensure Maze stands out in a fast-moving category.
• Drive product launches from strategy through execution, including naming, narrative, packaging, and enablement.
• Translate market and customer insights into clear, differentiated messaging that influences buyers, influencers, and industry analysts.
• Partner cross-functionally with Product, Sales, Customer Success, and Revenue Operations to close feedback loops and align teams around GTM priorities.
• Collaborate with leadership and BizOps to refine our ideal customer profile (ICP), market segmentation, and buyer personas as we expand into the enterprise.
• Own GTM planning and rhythm, ensuring coordination between product roadmaps and customer-facing teams.
• Experiment with AI tools to streamline content workflows, speed up ideation, and scale strategic outputs across the team.

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What You’ll Need

• 5+ years of experience in Product Marketing at B2B SaaS companies (start-up or growth-stage).
• Demonstrated success launching products, developing positioning, and enabling GTM teams in high-growth environments.
• Exceptional storytelling skills: strong narrative sense, excellent copywriting, and an eye for how messaging shows up visually.
• Systems-level thinking: ability to connect customer needs, product value, and market signals into a clear point of view.
• Operational acumen: comfortable managing GTM cadences, running cross-functional meetings, and owning key deliverables.