Tatari

Data-driven platform for TV advertising optimization

San Francisco, California, United States

About Tatari

Tatari provides a platform that allows businesses to buy, measure, and optimize their TV advertising campaigns, making the process similar to digital advertising. The platform uses advanced analytics to deliver real-time data, helping clients make informed decisions about their advertising strategies. This enables them to identify the best networks and programs to reach their target audiences effectively. Unlike traditional TV advertising methods, Tatari's approach focuses on data-driven insights and performance measurement, allowing for flexible management of campaigns. The company's goal is to transform the TV advertising landscape by making it as measurable and manageable as digital ads, ultimately improving clients' advertising performance and return on investment.

San Francisco, CaliforniaHeadquarters
2016Year Founded
CONVERTIBLECompany Stage
Data & Analytics, Consumer SoftwareIndustries
201-500Employees

Benefits

Competitive salary
Stock options
100% health insurance premium coverage
Unlimited PTO & sick days
Snacks, drinks, & catered lunches
Team building events
$1000 annual continued education benefit
$500 WFH reimbursement
$125 pre-tax monthly stipend to spend on whatever you want
Annual mental health awareness app reimbursement
FSA & commuter benefits
Monthly Company Wellness Day Off (During WFH)

Risks

Integration of TheViewPoint with FreeWheel increases competition for Tatari.
The launch of Vault may divert resources from Tatari's core business.
Reliance on third-party data providers poses risks if partnerships are disrupted.

Differentiation

Tatari transforms TV ads into a digital-like experience with real-time analytics.
The platform offers comprehensive campaign optimization across linear and streaming TV.
Tatari's data-driven approach helps clients make informed advertising decisions.

Upsides

Tatari won AdExchanger's 2023 Most Innovative TV Adtech Award.
Integration with Experian enhances Tatari's data and targeting capabilities.
The launch of Vault aligns with the trend towards privacy-first advertising solutions.