Product Marketing Manager
Keeper SecuritySalary not specified
- Full Time
- Entry Level & New Grad
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Cybersecurity, SaaS, BiotechnologyIndustries
Position Overview
- Location Type: Remote (within the US)
- Job Type: Full Time
- Salary: Not specified
1Password is building the foundation for a safe, productive digital future. We’re a market-leading enterprise password manager and pioneer of Extended Access Management. We aim to unleash employee productivity without compromising security, ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information. This is a remote opportunity.
Requirements
- Experience: 8+ years of B2B demand generation, customer marketing, or Account-Based Marketing (ABM) experience.
- Industry Preference: Preference for experience in technology, cybersecurity, or SaaS.
- Upmarket Expertise: Deep understanding of commercial and enterprise buyer personas, particularly within IT, Security, or similar domains.
- ABM Understanding: Strong understanding and experience with ABM and a deep understanding of multi-threading and enterprise buying processes.
- Customer Expertise: Deep understanding of different customer contact types and personas.
Responsibilities
- Lead, develop, and execute targeted programs to drive expansion demand, pipeline growth, and revenue within the customer base.
- Design innovative cross-sell and upsell strategies.
- Create engaging post-sales buyer journeys.
- Leverage multiple marketing channels to deliver impactful campaigns.
- Collaborate cross-functionally to align messaging with customer needs.
- Identify new targeting opportunities.
- Optimize program performance.
- Enable field teams with effective outbound plays.
- Contribute to expansion revenue growth in upmarket segments.
Application Instructions
- Not specified in the provided job description.
Skills
B2B demand generation
customer marketing
Account-Based Marketing (ABM)
upmarket sales
multi-threading
enterprise buying processes
cross-sell strategies
upsell strategies
campaign management
cross-functional collaboration
targeting opportunities
program optimization
outbound plays
1Password
Password management and secure access solution
About 1Password
1Password provides a password management and secure access solution that helps businesses manage and protect their sensitive information. The platform allows employees to securely access applications and share important data like logins and documents while keeping other information private. It operates on a subscription model, offering various plans to meet the needs of different organizations. 1Password integrates with existing identity and access management systems such as Azure AD and Okta, enabling automatic employee provisioning and enhancing security without disrupting workflow. The goal of 1Password is to help businesses improve their cybersecurity measures while ensuring ease of use and maintaining productivity.
Toronto, CanadaHeadquarters
2005Year Founded
$894.9MTotal Funding
SERIES_CCompany Stage
Enterprise Software, CybersecurityIndustries
1,001-5,000Employees