Principal, B2B Product Marketing
PaytientSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, MarketingIndustries
Requirements
- 8+ years of experience in B2B marketing, with a focus on ABM, customer lifecycle marketing, retention, and upsell strategies in the enterprise segment
- 2+ years of management experience
- Proven experience in B2B marketing leadership, ideally managing teams focused on CRM, lifecycle, or demand generation
- Proficiency with HubSpot and Salesforce; ability to guide platform strategy and execution oversight
- Experience managing marketing budgets with a focus on ROI and growth outcomes
- Strong understanding of inbound marketing strategies and customer lifecycle frameworks
- Excellent analytical, communication, and stakeholder management skills
- Background in enterprise SaaS, technology, or B2B industries preferred
- Candidates must live in the United States
- Located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday)
Responsibilities
- Team Leadership: Manage, coach, and develop a team of B2B marketers, ensuring strong execution, collaboration, and professional growth
- Lifecycle Strategy: Define and oversee customer lifecycle programs that nurture prospects, support onboarding, and increase long-term engagement
- CRM & Automation Oversight: Direct the strategic use of HubSpot and Salesforce for campaign automation, segmentation, and reporting
- Budget Ownership: Manage media and program budgets, allocating spend effectively across inbound and paid channels to deliver ROI
- Cross-Functional Collaboration: Partner with sales, product marketing, and leadership to ensure lifecycle marketing efforts support broader revenue and retention goals
- Performance Measurement: Track campaign KPIs and funnel metrics, translating insights into strategy adjustments and performance improvements
- Inbound Marketing: Shape inbound marketing programs that leverage content, automation, and lead nurturing to accelerate pipeline growth
- Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere
Skills
ABM
CRM
HubSpot
Salesforce
Inbound Marketing
Customer Lifecycle Marketing
Campaign Automation
Segmentation
Reporting
Budget Management
KPI Tracking
Funnel Metrics
Lead Nurturing
ibotta
Shopping rewards app for cash-back offers
About ibotta
Ibotta operates a shopping rewards app that connects brands with millennial consumers by offering cash-back rewards for purchases. Users earn cash back by shopping at partner retailers, which encourages them to shop more often and spend more. Brands and retailers collaborate with Ibotta to promote their products through targeted advertising within the app, especially during major shopping events like Black Friday. Ibotta generates revenue by charging these brands for featured placements and marketing campaigns designed to increase sales velocity and conversion rates. The company aims to enhance brand awareness and drive incremental sales for its clients, making it a significant player in the retail and consumer goods market.
Denver, ColoradoHeadquarters
2012Year Founded
$58.4MTotal Funding
IPOCompany Stage
Consumer Software, Consumer GoodsIndustries
501-1,000Employees
Benefits
Parental leave
Onsite gym
Dinner perk
Healthcare coverage
Culture club
401(k) match
Team wide bonus
Flexible time off
Equity
Lifestyle spending account
Risks
Increased competition from platforms like Rakuten and Honey could dilute market share.
Reliance on major retailers means disruptions could significantly impact revenue.
Rapid expansion in Denver may lead to increased operational costs and financial strain.
Differentiation
Ibotta offers cash-back rewards, incentivizing frequent shopping and larger purchases.
The Ibotta Performance Network delivers coordinated promotions across multiple platforms.
Ibotta connects brands with millions of millennial consumers, enhancing brand awareness and sales.
Upsides
Ibotta's user base grew by 158%, indicating strong consumer engagement.
Partnerships with major retailers like Walmart and Instacart boost Ibotta's market reach.
Winning the MarTech Breakthrough Award highlights Ibotta's innovation in performance marketing.
Related Jobs
RemoteRemoteHead of Marketing
Maze$232,100 - $273,000/year
- Full Time
- Senior (5 to 8 years)
RemoteSr Performance and Demand Marketing Manager
1PasswordSalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteAccount Based Marketing Manager
PersonaSalary not specified
- Full Time
- Entry Level & New Grad
RemoteCustomer Lifecycle Marketing Manager
Limble CMMSSalary not specified
RemoteSenior Marketing Manager
Grid$135,000 - $165,000/year
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemoteB2B Product Marketing & Demand Gen Lead
ClassDojoSalary not specified
- Full Time
- Junior (1 to 2 years)
RemoteDemand Generation Manager
OloSalary not specified
RemoteSr. Events Marketing Manager
MezmoSalary not specified
- Full Time
- Senior (5 to 8 years)
RemoteGrowth Lead - Brico
Pear VCSalary not specified
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
RemoteLifecycle marketing manager
PersonaSalary not specified
- Full Time
- Junior (1 to 2 years)
RemoteSenior Account-Based Marketing Manager
Wrapbook$110,400 - $174,400/year
- Full Time
- Senior (5 to 8 years)