Director of Product Management
ibottaSalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
About ibotta
Ibotta operates a shopping rewards app that connects brands with millennial consumers by offering cash-back rewards for purchases. Users earn cash back by shopping at partner retailers, which encourages them to shop more often and spend more. Brands and retailers collaborate with Ibotta to promote their products through targeted advertising within the app, especially during major shopping events like Black Friday. Ibotta generates revenue by charging these brands for featured placements and marketing campaigns designed to increase sales velocity and conversion rates. The company aims to enhance brand awareness and drive incremental sales for its clients, making it a significant player in the retail and consumer goods market.
Denver, ColoradoHeadquarters
2012Year Founded
$58.4MTotal Funding
IPOCompany Stage
Consumer Software, Consumer GoodsIndustries
501-1,000Employees
Benefits
Parental leave
Onsite gym
Dinner perk
Healthcare coverage
Culture club
401(k) match
Team wide bonus
Flexible time off
Equity
Lifestyle spending account
Risks
Increased competition from platforms like Rakuten and Honey could dilute market share.
Reliance on major retailers means disruptions could significantly impact revenue.
Rapid expansion in Denver may lead to increased operational costs and financial strain.
Differentiation
Ibotta offers cash-back rewards, incentivizing frequent shopping and larger purchases.
The Ibotta Performance Network delivers coordinated promotions across multiple platforms.
Ibotta connects brands with millions of millennial consumers, enhancing brand awareness and sales.
Upsides
Ibotta's user base grew by 158%, indicating strong consumer engagement.
Partnerships with major retailers like Walmart and Instacart boost Ibotta's market reach.
Winning the MarTech Breakthrough Award highlights Ibotta's innovation in performance marketing.
Funding
Total raised$58.36 M
Latest valuation$2.40 B
StageIPO
IPO
3/31/2024$577
$2.40 BSERIES C
8/31/2015$40
$200.00 MSERIES B
5/31/2014$20
$100.00 M