[Remote] Senior Account-Based Marketing Manager at Wrapbook

Remote

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$110,400 – $174,400Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, EntertainmentIndustries

Requirements

4+ years experience in Account-Based Marketing, Demand Generation, or Growth Marketing roles in B2B SaaS, ideally serving mid-market or enterprise customers
Dedicated experience executing high-impact, high-touch ABM campaigns
Comfort using first and third-party intent data to inform account strategies
Strong analytical skills and comfort monitoring and reporting on performance metrics
Ability to manage multiple initiatives simultaneously in a fast-paced startup environment
Highly collaborative, effective communication skills, and the ability to translate insights into action
Experience with Salesforce
Experience with Marketo, Hubspot or similar marketing automation platform
6sense, Demandbase, Bombora, or similar buyer-intent platform is a plus but not required

Responsibilities

Develop and execute targeted, 1:1 and 1:few campaigns aligned to Wrapbook’s strategic goals
Own day-to-day execution of ABM initiatives, alongside a dedicated cross-functional team of GTM stakeholders (ABM pod)
Create, manage, and optimize personalized email nurture programs, webpages, paid campaigns, and content syndication to generate pipeline
Collaborate closely with product marketing, creative, and content teams to ensure alignment and consistency of messaging
Analyze target account signals and performance metrics to deliver actionable recommendations to GTM stakeholders
Leverage marketing tech stack to continuously test and refine demand generation tactics, channels, and messaging
Assist in optimizing ABM budget to ensure maximum ROI

Skills

Key technologies and capabilities for this role

Account-Based MarketingABMDemand GenerationB2B MarketingMulti-Channel CampaignsMarketing AnalyticsTarget Account StrategyRevenue GrowthCross-Functional Collaboration

Questions & Answers

Common questions about this position

What is the salary range for the Senior Account-Based Marketing Manager position?

The salary range is $110.4K - $174.4K.

Is this position remote?

Yes, the position is fully remote in the USA or Canada.

What experience is required for this role?

Candidates need 4+ years of experience in Account-Based Marketing, Demand Generation, or Growth Marketing roles in B2B SaaS, ideally serving mid-market or enterprise customers.

What is the company culture like at Wrapbook?

Wrapbook has a growing team of 250+ people across the USA and Canada, including experts from entertainment and technology like SAG-AFTRA, Amazon, and Microsoft, with a collaborative environment focused on cross-functional teamwork.

What makes a strong candidate for this Senior Account-Based Marketing Manager role?

A strong candidate has a proven track record in demand generation within mid- to late-stage B2B tech startups targeting mid-market and Enterprise customers, is highly analytical and creative, and excels in cross-functional collaboration.

Wrapbook

Digital payroll and production management platform

About Wrapbook

Wrapbook offers a digital payroll and production management platform tailored for the entertainment industry, serving clients like film and TV production companies. The platform simplifies payroll by allowing users to collect timecards through an app, generating smart timecards that ensure compliance with industry standards. It stands out from competitors by integrating with accounting software like QuickBooks, streamlining financial management. The goal of Wrapbook is to provide a fast and secure way to manage payroll and production needs, reducing administrative burdens for its clients.

Toronto, CanadaHeadquarters

2018Year Founded

$146.3MTotal Funding

LATE_VCCompany Stage

Enterprise Software, Financial Services, EntertainmentIndustries

201-500Employees

Benefits

Unlimited Paid Time Off

Remote Work Options

Health Insurance

Dental Insurance

Home Office Stipend

401(k) Company Match

401(k) Retirement Plan

Professional Development Budget

Phone/Internet Stipend

Risks

Increased competition from established players like Cast & Crew threatens market share.

Entertainment industry strikes may disrupt production schedules, affecting Wrapbook's service demand.

Reliance on third-party integrations poses risks if partners change APIs or business models.

Differentiation

Wrapbook offers a unified platform for production payroll and cost management.

The platform ensures compliance with industry standards through smart timecards and union compliance.

Wrapbook integrates with major accounting software, enhancing financial management efficiency.

Upsides

Wrapbook's recent $20M funding will accelerate its NextGen payroll solution development.

The platform's new cost-management tools improve collaboration between production and accounting teams.

Growing demand for digital payroll solutions in entertainment boosts Wrapbook's market potential.

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