Senior Director II, RGM Strategy & Execution at The Coca-Cola Company

Savanna, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Beverages, Consumer GoodsIndustries

Requirements

Bachelor's degree in Business, Economics, Mathematics, Marketing, or related field required; MBA or advanced degree preferred
Minimum of 12+ years of broad RGM, pricing strategy, commercial operations, and trade management experience in consumer-packaged goods (CPG)
Direct North America system experience strongly preferred
Proven ability to lead, build, and inspire multifunctional teams, with demonstrated success in building capabilities and cultivating future leaders
Exceptional team leader who takes a people first approach to talent and career development
Strong background in Revenue Growth Management frameworks (e.g., OBPPC, Trade Promo Optimization) and expertise in developing price-pack architectures to achieve P&L objectives
Exceptional ability to collaborate, influence, and negotiate across complex stakeholder environments, including internal teams, bottler networks, and system leaders

Responsibilities

Build, lead, and inspire a high-performing North America Juice RGM Team, fostering talent development and building bench strength in RGM capabilities across the portfolio
Drive the North America-wide Juice RGM Strategy, encompassing OBPPC (Occasion, Brand, Price, Pack, Channel) frameworks, Trade Promotion Optimization (TPO), and HQ Trade Strategy & Execution
Partner with cross-functional stakeholders to align RGM activities to the long-term growth strategy of the Juice portfolio while delivering on in-year execution against the annual business plan objectives
Act as a key point of influence to steward Juice Annual Business Planning within the NAOU RGM System
Partner with the NAOU RGM leadership team to implement all bottler-delivered OBPPC planning and pricing architectures affecting the Juice P&L
Partner closely with commercial teams to adapt RGM strategies for specific channels, customers, and markets while building relationships across the system
Lead the development of price-pack-channel strategies that deliver on consumer needs, revenue targets, and sustainable growth across U.S. and Canadian markets
Oversee TPO efforts to optimize promotional efficiency and drive ROI. Use data-driven insights, tools, and advanced analytics to inform trade strategies
Align Juice RGM strategy with ABP and LRP milestones in partnership with Juice Finance and Commercial teams. Influence sources of growth planning for the bottler DSD portfolio including Minute Maid Refreshments (MMR) and Minute Maid Juices to Go (MMJTG)
Lead the execution of warehouse pricing strategies, ensuring accurate trade deployment and measurement aligned with Juice portfolio goals

Skills

Revenue Growth Management

RGM Strategy

OBPPC

Trade Promotion Optimization

TPO

Trade Strategy

Business Planning

Talent Development

Cross-functional Collaboration

Stakeholder Alignment

Strategic Execution

Leadership

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters

1892Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.

Economic pressures may reduce consumer spending on premium Coca-Cola products.

AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.

Strong brand equity and marketing efforts drive consumer loyalty and market presence.

Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.

Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.

Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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