VP, Revenue Marketing

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Public Relations, CommunicationsIndustries

Requirements

Candidates must have 12-15+ years of experience in B2B SaaS marketing, with a proven track record of success in building and scaling modern, full-funnel marketing engines. Experience in customer acquisition, lifecycle marketing, paid media, and SDR integration is essential. A strong understanding of web and digital performance, ABM, field marketing, and paid media strategy across various channels is required. The ideal candidate will have experience mentoring multidisciplinary marketing teams and a data-driven approach to marketing. Familiarity with AI's impact on search and brand visibility is also beneficial.

Responsibilities

The VP, Revenue Marketing will lead integrated marketing programs across paid, owned, and earned channels to drive pipeline generation and revenue impact across self-service, mid-market, and enterprise segments. This role involves overseeing web and digital performance initiatives, including CRO, UX, and marketing site updates, while shaping web strategy with a forward-looking view on AI. Responsibilities include developing lifecycle campaigns to increase product adoption, expand accounts, and reduce churn, as well as designing and executing ABM and field marketing programs in partnership with sales. The VP will also own paid media strategy, mentor and manage a multidisciplinary marketing team, and define marketing KPIs while building dashboards to track activity against business outcomes.

Skills

Revenue Marketing

Full-funnel marketing

Customer acquisition

Lifecycle marketing

Paid media

SDR integration

Pipeline generation

Customer retention

Customer expansion

Data-driven marketing

Integrated marketing programs

Paid channels

Owned channels

Earned channels

Self-service marketing

Mid-market marketing

Enterprise marketing

Muck Rack

PR management software for media relations

About Muck Rack

Muck Rack provides a platform that connects public relations (PR) professionals with journalists. Its main product is a Public Relations Management (PRM) software that allows users to identify suitable journalists for their stories, track media coverage, and assess the effectiveness of their PR campaigns. The software features a user-friendly interface and a comprehensive database of journalists, which simplifies the process of media outreach for PR agencies, corporate communication teams, and educational institutions. Muck Rack differentiates itself from competitors by offering a subscription-based model that includes not only the PRM tools but also educational resources through Muck Rack Academy, where users can take courses and earn certifications. The goal of Muck Rack is to enhance the efficiency and effectiveness of media relations for its clients, helping them to demonstrate the value of their PR efforts.

Miami, FloridaHeadquarters

2009Year Founded

$175.1MTotal Funding

SERIES_ACompany Stage

Consulting, Enterprise Software, EducationIndustries

201-500Employees

Benefits

Fully distributed

Geo-neutral compensation

Time off

Health, vision, & dental insurance

401k

Paid parental leave

Full WFH setup reimbursement

Learning & development

Risks

Increased competition from AI-driven PR tools challenges Muck Rack's market position.

Integration challenges from acquisitions may disrupt service continuity and customer satisfaction.

Rapid AI advancements may outpace Muck Rack's innovation, risking obsolescence.

Differentiation

Muck Rack offers a comprehensive PRM software connecting PR professionals with journalists.

The platform includes a robust journalist database for targeted media outreach.

Muck Rack provides educational resources through Muck Rack Academy for skill enhancement.

Upsides

Acquisitions of Ruepoint and Keyhole enhance Muck Rack's media intelligence services.

New AI features improve workflow efficiency and provide advanced insights for PR professionals.

Partnership with Source of Sources expands network and resources for media coverage.

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