[Remote] VP, Revenue Marketing at Muck Rack

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Public Relations, CommunicationsIndustries

Skills

Key technologies and capabilities for this role

Revenue MarketingFull-funnel marketingCustomer acquisitionLifecycle marketingPaid mediaSDR integrationPipeline generationCustomer retentionCustomer expansionData-driven marketingIntegrated marketing programsPaid channelsOwned channelsEarned channelsSelf-service marketingMid-market marketingEnterprise marketing

Questions & Answers

Common questions about this position

What is the work arrangement or location policy for this role?

Muck Rack is fully distributed, allowing for remote work with no specified office requirements.

What are the key skills and experience needed for the VP, Revenue Marketing role?

The role requires a proven track-record of success in building and scaling full-funnel marketing engines, expertise in paid media, SEO, ABM, lifecycle marketing, web optimization, and experience mentoring multidisciplinary marketing teams.

What is Muck Rack's company culture like?

Muck Rack values resilience, transparency, ownership, and customer devotion, and has received awards for its unparalleled culture and product. The company is founder-controlled, fully distributed, and growing sustainably.

Is there a salary or compensation range listed for this position?

This information is not specified in the job description.

What makes a strong candidate for this VP, Revenue Marketing role?

A strong candidate has a proven track-record of success, thrives in fast-paced environments, can lead strategically while being hands-on, and excels at mentoring teams.

Muck Rack

PR management software for media relations

About Muck Rack

Muck Rack provides a platform that connects public relations (PR) professionals with journalists. Its main product is a Public Relations Management (PRM) software that allows users to identify suitable journalists for their stories, track media coverage, and assess the effectiveness of their PR campaigns. The software features a user-friendly interface and a comprehensive database of journalists, which simplifies the process of media outreach for PR agencies, corporate communication teams, and educational institutions. Muck Rack differentiates itself from competitors by offering a subscription-based model that includes not only the PRM tools but also educational resources through Muck Rack Academy, where users can take courses and earn certifications. The goal of Muck Rack is to enhance the efficiency and effectiveness of media relations for its clients, helping them to demonstrate the value of their PR efforts.

Miami, FloridaHeadquarters

2009Year Founded

$175.1MTotal Funding

SERIES_ACompany Stage

Consulting, Enterprise Software, EducationIndustries

201-500Employees

Benefits

Fully distributed

Geo-neutral compensation

Time off

Health, vision, & dental insurance

401k

Paid parental leave

Full WFH setup reimbursement

Learning & development

Risks

Increased competition from AI-driven PR tools challenges Muck Rack's market position.

Integration challenges from acquisitions may disrupt service continuity and customer satisfaction.

Rapid AI advancements may outpace Muck Rack's innovation, risking obsolescence.

Differentiation

Muck Rack offers a comprehensive PRM software connecting PR professionals with journalists.

The platform includes a robust journalist database for targeted media outreach.

Muck Rack provides educational resources through Muck Rack Academy for skill enhancement.

Upsides

Acquisitions of Ruepoint and Keyhole enhance Muck Rack's media intelligence services.

New AI features improve workflow efficiency and provide advanced insights for PR professionals.

Partnership with Source of Sources expands network and resources for media coverage.

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