The Coca-Cola Company

Senior Director II, Retail Sales - Meijer

Grand Rapids, Michigan, United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Beverages, RetailIndustries

Requirements

Candidates must possess a Bachelor's degree from an accredited college or university and have 13-15 years of sales or related industry experience. The role requires extensive overnight travel, up to 60%, and is based in Grand Rapids, Michigan or Chicago. Applicants must be currently authorized to work in the United States on a full-time basis without requiring sponsorship. Necessary skills include knowledge of category management principles, ability to develop and manage integrated customer business plans, strong problem-solving and analytical skills, time management, business planning, profit management, trade budget management expertise, advanced Microsoft Office skills, and intermediate consumer research and decision support software skills. Market research, national account development, sales and operations planning (S&OP), sales team management, and strategic leadership are also required.

Responsibilities

The Senior Director II, Retail Sales will lead the executive relationship with a portfolio of regionally specific customers within the Large Store channel, responsible for growth within the existing customer base and acquiring new business. They will lead the Long Range Planning process and annual plan achievement by leading a team of region sales associates, and influence, create, coordinate, and communicate pricing architecture, price package plans, package and program architecture, and promotional activity. The role involves coaching the team to build strategies aligned with warehouse sales, brand, and commercial strategies, and leading sales team associates with a cross-functional/general management lens. Responsibilities include stewarding world-class sales capability building within the customer team, working closely with Finance to monitor team performance and develop contingency plans, coordinating category management strategy and execution, and leveraging partnerships with third-party sales agents for effective sales execution. The position requires representing the company in external industry groups, serving on a strategic operating committee, providing day-to-day oversight for team resources, and participating in talent acquisition activities for the Sales division.

Skills

Sales Leadership
Retail Sales
Account Management
Strategic Planning
Business Development
Financial Analysis
Category Management
Cross-functional Leadership
Team Management
Relationship Building
Promotional Planning
Pricing Strategy

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters
1892Year Founded
IPOCompany Stage
Consumer GoodsIndustries
10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.
Economic pressures may reduce consumer spending on premium Coca-Cola products.
AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.
Strong brand equity and marketing efforts drive consumer loyalty and market presence.
Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.
Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.
Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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