Senior Director Thought Leadership & Research

California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Enterprise Software, BiotechnologyIndustries

Requirements

The ideal candidate will be a strategic, creative, and research-savvy individual with a proven ability to lead a global thought leadership program. This role requires strong partnership skills with marketing and communications teams, including public relations, brand, technology, and campaigns, to drive an insight-led narrative. Experience in shaping external presence with credible perspectives and managing an editorial calendar across multiple channels is essential. The candidate must also demonstrate the ability to collaborate with and coach a team of writers, designers, and producers, ensuring global resonance and maintaining brand voice and consistency.

Responsibilities

The Senior Director will define and lead a global thought leadership strategy aligned with Workday's business priorities, vision, and brand platform. They will oversee the development of research studies and data storytelling to advance Workday's credibility and authority, and translate research into strategic content such as reports, social media posts, keynote narratives, media-ready stories, and op-eds. This role involves identifying compelling topics relevant to key audiences like AI, skills-based hiring, and workforce transformation, and partnering with subject-matter experts and executive leaders to shape their external presence. The Senior Director will lead an editorial calendar of high-value assets across multiple channels, integrated with other external communications leaders, and ensure global resonance by tailoring insights to specific market needs while maintaining brand voice and consistency.

Skills

Thought Leadership

Research

Future of Work

Communications

Storytelling

Strategic Planning

Creative Development

Workday

Cloud applications for finance and HR management

About Workday

Workday provides enterprise cloud applications that focus on finance and human resources for medium to large-sized businesses across various industries. Its main products include Workday Human Capital Management, Workday Financial Management, Workday Adaptive Planning, and Workday Student, which help organizations manage their workforce and streamline financial operations. The software operates on a subscription model, allowing clients to pay a recurring fee based on the number of users and specific modules needed. This model supports continuous updates and improvements to the software. Workday stands out from competitors due to its strong emphasis on customer satisfaction and employee engagement, offering tools like Workday Peakon Employee Voice to enhance workforce experience. The company's goal is to provide essential tools that improve operational efficiency and support businesses in managing their human resources and financial operations effectively.

Pleasanton, CaliforniaHeadquarters

2005Year Founded

$209.4MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

10,001+Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Performance Bonus

Stock Options

Professional Development Budget

Conference Attendance Budget

Risks

Emerging HR tech startups like Buk could challenge Workday's market share.

Dependency on third-party platforms like Udemy may complicate service delivery.

Strategic shifts under new leadership could disrupt existing customer relationships.

Differentiation

Workday is a leader in cloud-based HCM and ERP solutions for large enterprises.

The company offers a subscription model ensuring steady revenue and continuous software updates.

Workday's focus on employee engagement tools like Peakon sets it apart in the market.

Upsides

Increased demand for cloud HCM solutions boosts Workday's market potential.

AI-driven analytics enhance Workday's financial management offerings with predictive insights.

Workday's partner ecosystem expansion, like with MetLife, opens new customer opportunities.

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