Senior Director, Head of GTM and Digital Product Marketing at Alcon

Fort Worth, Texas, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Digital Health, Eye Care, Medical DevicesIndustries

Requirements

Marketing leader experience ready to shape brand and products
Ability to define and execute Go-To-Market (GTM) strategies aligned with business objectives
Expertise in collaborating with cross-functional teams (product management, sales, operations, regional marketing, franchise businesses)
Skills in market research, customer insights, and competitive analysis
Knowledge of commercial models including revenue, pricing strategies, COGS, and contract execution
Experience creating/supervising marketing assets with brand consistency
Capability to lead strategic partnerships and manage 3rd party relationships
Proficiency in demand generation across digital marketing, content, social media, events
Expertise in product launch planning and execution
Ability to conduct ongoing market research, analysis, and data-driven decision-making
Skills in budget management

Responsibilities

Lead development of comprehensive go-to-market strategies harmonized with global Surgical Commercial teams, Business Franchises, and Digital strategy
Collaborate with cross-functional teams for unified approach
Craft and execute innovative marketing campaigns, programs, and initiatives for MVP market launch
Define commercial models for digital products/platform with Franchise/Commercial teams (revenue, pricing, COGS, contracts); provide global guidance
Create/supervise marketing assets with agencies, uphold brand consistency and guidelines
Lead strategic partnerships in digital/technology domains; manage 3rd party relationships and business models
Collaborate with regional sales/marketing for demand generation across channels; maintain global guidance documents
Lead/contribute to product launches: orchestrate activities, develop GTM plans, messaging, collateral, sales tools
Conduct market research/analysis on trends, needs, competition; own claims/evidence generation, KOL engagement
Manage budget

Skills

GTM Strategy

Product Marketing

Digital Marketing

Market Research

Customer Insights

Competitive Analysis

Marketing Campaigns

Strategic Planning

Cross-Functional Collaboration

Commercial Planning

Alcon

Specializes in eye care products and solutions

About Alcon

Alcon specializes in eye care products and vision solutions aimed at improving people's quality of life through better vision. Their product offerings include solutions for cataract surgery, retinal health, and contact lenses. Alcon's products work by utilizing advanced technology and research to provide effective treatments and aids for various eye conditions. What sets Alcon apart from its competitors is its strong emphasis on research and development, ensuring that they remain leaders in the eye care industry. The company's goal is to enhance vision and overall quality of life for individuals while promoting a diverse and inclusive workplace.

Geneva, SwitzerlandHeadquarters

1945Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees