Director, Corporate Creative Digital Marketing
GranicusSalary not specified
Full Time
Expert & Leadership (9+ years)
$118,000 – $135,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, AdvertisingIndustries
Requirements
- Bachelor's degree in Marketing, Communications, or related field
- 8+ years of experience in paid media strategy, with a focus on e-commerce
- Proven track record of developing and executing successful paid media strategies
- Strong understanding of client businesses, industries, and competition
- Excellent communication and presentation skills
- Ability to work independently and collaboratively as part of a team
- Strong analytical and problem-solving skills
- Experience with media planning and buying tools and technologies
- Knowledge of paid search, paid social, and programmatic advertising channels
- Ability to develop and manage budgets and forecasts
Responsibilities
- Develop a deep understanding of client businesses, industries, and competition
- Spearhead planning and strategy sessions with clients to understand KPIs, business goals, and marketing goals
- Drive the development of cross-channel media strategies across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH)
- Lead collaboration with channel teams to bring strategies to life
- Build and maintain strong client relationships with Client Services
- Develop and manage budgets and forecasts for paid media campaigns
- Analyze and optimize campaign performance using data and analytics tools
- Collaborate with internal teams to ensure alignment and execution of strategies
- Develop and present strategic recommendations to clients and internal stakeholders
- Stay up-to-date with industry trends and best practices in paid media strategy
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary range for the Director, Paid Media Strategy role?
The anticipated annual salary ranges from $118,000 to $135,000, based on factors like skill set, experience, education, and location. The total compensation includes benefits and an annual performance bonus.
Is this position remote-friendly?
Yes, this is a remote-first role that may be performed remotely in most US states with some exclusions, though office hubs in Los Angeles, Chicago, and New York are available for collaboration and events.
What benefits does Wpromote offer?
Benefits include unlimited PTO, extended holiday break, flexible schedules, work from anywhere options, 100% paid parental leave, 401(k) matching, medical/dental/vision/life/pet insurance, sponsored life insurance, short-term disability, and annual Class Pass credits.
What is the company culture like at Wpromote?
Wpromote prioritizes a strong work-life balance, inclusive environment, remote-first culture, and great people, recognized as a Best Place to Work by Ad Age, Glassdoor, and Adweek’s Fastest Growing Digital Agency.
What makes a strong candidate for this Director role?
Strong candidates have deep experience in paid media strategy, skill in setting vision for media mix, audience, creative, and measurement, plus client-facing expertise, autonomous decision-making, and collaborative problem-solving.
Wpromote
Digital marketing agency for business growth
About Wpromote
Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.
El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees
Benefits
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance
Risks
AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.
Differentiation
Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.
Upsides
Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.
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