[Remote] Director, Marketing Operations/GTM Engineer at SOCi

United States

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$112,000 – $160,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Enterprise SoftwareIndustries

Requirements

Experienced in designing, building, and operating systems, workflows, and automation for go-to-market motions (inbound, outbound, account-based, multi-location enterprise brand programs)
Ability to bridge marketing/program strategy with technical build, automation, measurement, and scaling
Ensure seamless operations across marketing execution, lead capture, and lead delivery to sales
Manage marketing technology stack and insights-driven management systems to improve demand and lead generation performance
Part commercial thinker, part builder, approaching revenue generation as a design challenge by mapping customer journeys and building scalable systems
Technology enthusiast excited about diagramming complex processes and leveraging AI for improvements
Communicate effectively with executives and SDRs
Deep understanding of B2B sales and demand generation
Passion for teamwork and collaboration
Experience in fast-paced, high-growth environments with technology companies, SaaS, or enterprise software

Responsibilities

Map out end-to-end GTM processes (lead generation → sales handoff → onboarding → expansion) and build scalable workflows, integrations, and automations
Own/supervise the GTM tech stack: CRM (e.g., Salesforce), MAP (e.g., Marketo), data warehouse/analytics, enrichment, outreach tools, workflow engines, attribution/measurement
Design and implement data pipelines, lead-routing logic, scoring/qualification models, and attribution tracking
Automate repetitive manual tasks in marketing operations, sales operations, and customer success operations into scalable systems
Partner with demand generation, customer marketing, product marketing, customer success, and RevOps to translate business goals into technical solution design and execution
Monitor, diagnose, and troubleshoot GTM process breakdowns (e.g., lead conversion drops, hand-off latency, data sync failures)
Develop and maintain documentation of systems, data flows, process diagrams, and decision logic
Stay current with automation and integration technologies (e.g., workflow engines, no/low-code, APIs, AI/ML workflows) and identify opportunities to apply them
Work cross-functionally with engineering, product, and operations teams to ensure data integrity

Skills

Key technologies and capabilities for this role

Marketing OperationsGTM EngineeringMarketing AutomationWorkflow AutomationMarTech StackLead GenerationDemand GenerationB2B SalesCustomer Journey MappingAI IntegrationRevOpsSaaS

Questions & Answers

Common questions about this position

What is the salary range for the Director, Marketing Operations/GTM Engineer role?

SOCi expects to pay a base salary in the range of $112,000 - $160,000 USD base plus bonuses/commission.

Is this position remote or does it require office work?

This information is not specified in the job description.

What key skills are required for this role?

The role requires experience designing and building scalable workflows, integrations, and automations for GTM processes, managing marketing technology stacks like CRM (e.g., Salesforce) and MAP (e.g., Marketo), deep understanding of B2B sales and demand gen, and leveraging AI for improvements.

What is the company culture like at SOCi?

SOCi emphasizes teamwork, collaboration, and a fast-paced high-growth environment, with a passion for empowering people through AI-powered solutions and a vision to provide intelligent software that handles complex workloads.

What makes a strong candidate for this position?

A strong candidate is part commercial thinker, part builder, with experience in technology companies, SaaS, or enterprise software, who approaches revenue generation as a design challenge, diagrams complex processes, communicates effectively across teams, and instinctively leverages AI.

SOCi

Digital marketing platform for multi-location businesses

About SOCi

SOCi offers a digital marketing platform specifically designed for multi-location businesses, helping them automate and scale their marketing efforts while maintaining brand consistency. The platform includes features like content publishing, local listing management, SEO solutions, and social media monitoring, allowing businesses to manage their local marketing campaigns effectively. A unique aspect of SOCi is the SOCi Locator, which promotes location-specific content to drive foot traffic. The company operates on a subscription model, aiming to enhance the online presence and customer engagement of its clients.

San Diego, CaliforniaHeadquarters

2012Year Founded

$184.6MTotal Funding

DEBTCompany Stage

Consulting, Consumer SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Flexible Work Hours

Risks

Meta's content moderation changes may increase misinformation affecting SOCi's marketing channels.

Google's Merchant Center upgrade may disrupt SOCi clients' holiday marketing strategies.

Growing AI personalization trends may pressure SOCi to enhance its AI capabilities.

Differentiation

SOCi offers a unique CoMarketing Cloud for multi-location enterprises.

The SOCi Genius platform uses AI to automate marketing workflows at scale.

SOCi provides tools for local listing management and social media monitoring.

Upsides

SOCi's 334% revenue growth highlights its strong market position and client success.

The trend towards localized marketing aligns with SOCi's multi-location enterprise focus.

SOCi's inclusion in the MoxiCloud network expands its collaborative marketing reach.

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