[Remote] Director, Marketing Operations/GTM Engineer at SOCi

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Experience in a fast-paced high-growth environment with technology companies, SaaS, or enterprise software
Deep understanding of B2B sales and demand gen
Experience mapping end-to-end GTM processes (lead generation → sales handoff → onboarding → expansion)
Experience building scalable workflows, integrations, and automations
Experience with CRM (e.g., Salesforce), MAP (marketing automation platform e.g. Marketo), data warehouse/analytics, enrichment, outreach tools, workflow engines, attribution/measurement
Experience designing and implementing data pipelines, lead-routing logic, scoring/qualification models and attribution tracking
Experience automating repetitive manual tasks in marketing, sales, and customer success operations
Ability to translate business goals into technical solution design and execution
Ability to monitor, diagnose, and troubleshoot GTM process breakdowns
Ability to develop and maintain documentation of systems, data flows, and process diagrams
Passion for teamwork and collaboration
Commercial thinker and builder

Responsibilities

Design, build, and operate systems, workflows, and automation that power go-to-market motions (inbound, outbound, account-based, and multi-location enterprise brand programs)
Bridge the gap between marketing/program strategy and technical implementation
Ensure seamless operations across marketing execution, lead capture, and lead delivery to sales
Manage the marketing technology stack
Manage insights-driven management systems to improve demand and lead generation performance
Own/supervise the GTM tech stack
Partner with demand generation, customer marketing, product marketing, customer success, RevOps to translate business goals into technical solution design and execution
Stay current with automation and integration technologies and identify opportunities to apply them to SOCi’s go-to-market engine
Work cross-functionally with engineering, product, and operations teams to ensure data integrity

Skills

SOCi

Digital marketing platform for multi-location businesses

About SOCi

SOCi offers a digital marketing platform specifically designed for multi-location businesses, helping them automate and scale their marketing efforts while maintaining brand consistency. The platform includes features like content publishing, local listing management, SEO solutions, and social media monitoring, allowing businesses to manage their local marketing campaigns effectively. A unique aspect of SOCi is the SOCi Locator, which promotes location-specific content to drive foot traffic. The company operates on a subscription model, aiming to enhance the online presence and customer engagement of its clients.

San Diego, CaliforniaHeadquarters

2012Year Founded

$184.6MTotal Funding

DEBTCompany Stage

Consulting, Consumer SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Flexible Work Hours

Risks

Meta's content moderation changes may increase misinformation affecting SOCi's marketing channels.

Google's Merchant Center upgrade may disrupt SOCi clients' holiday marketing strategies.

Growing AI personalization trends may pressure SOCi to enhance its AI capabilities.

Differentiation

SOCi offers a unique CoMarketing Cloud for multi-location enterprises.

The SOCi Genius platform uses AI to automate marketing workflows at scale.

SOCi provides tools for local listing management and social media monitoring.

Upsides

SOCi's 334% revenue growth highlights its strong market position and client success.

The trend towards localized marketing aligns with SOCi's multi-location enterprise focus.

SOCi's inclusion in the MoxiCloud network expands its collaborative marketing reach.

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