Senior Campaign Specialist
dbt LabsSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Enterprise Software, Consumer SoftwareIndustries
Requirements
Candidates should have over 12 years of B2B marketing experience in the enterprise software/SaaS industry with extensive knowledge of multi-channel strategies. A Bachelor's degree in marketing or equivalent work experience is required, along with strong communication skills for both technical and non-technical stakeholders. Proven leadership in creative marketing thinking and execution, as well as experience in demand generation strategy development and implementation, are essential. Candidates must have experience working collaboratively with internal and external marketing leaders and cross-functional teams, and possess effective project management and excellent time management skills. Proficiency in Salesforce, Marketo, WordPress, and Zoom is required, alongside deep knowledge of cloud infrastructure, cloud applications, data science, and analytics platforms. Fluency in Japanese and business-level English for communication with the APJ/Global Team is also necessary.
Responsibilities
The Senior Campaign Program and Event Marketing Manager will analyze the needs and growth opportunities in the Japanese market and develop and execute Go-to-Market strategies. They will integrate multi-channel initiatives, including digital/physical events, email marketing, and social media campaigns. The role involves collaborating with partner marketing, account-based marketing, product marketing, and PR to enhance brand awareness and customer engagement in Japan. They will support marketing-driven campaigns and promotional strategies in close collaboration with the sales/SE teams, manage budgets and vendor relationships, and measure the effectiveness and ROI of marketing programs. Continuous analysis of results will be required to inform ongoing improvements and future investment strategies.
Skills
Multi-channel marketing
Digital marketing
Event marketing
Brand awareness
Pipeline generation
Go-to-Market strategies
Marketing program management
Budget management
Vendor management
ROI analysis
Communication
Stakeholder management
Snowflake
Data management and analytics platform
About Snowflake
Snowflake provides a platform called the AI Data Cloud that helps organizations manage and analyze their data. This platform allows users to store and process large amounts of data efficiently, offering services like data warehousing, data lakes, data engineering, data science, and data sharing. Snowflake's system works by uniting data from different sources, enabling secure sharing and performing various types of analytics. What sets Snowflake apart from its competitors is its ability to operate seamlessly across multiple public clouds, allowing users to access their data from anywhere. The company's goal is to help businesses leverage their data for better decision-making by providing a flexible subscription-based service that scales according to their needs.
Key Metrics
Bellevue, WashingtonHeadquarters
2012Year Founded
$1,341.3MTotal Funding
IPOCompany Stage
Data & Analytics, Enterprise Software, AI & Machine LearningIndustries
5,001-10,000Employees