Nielsen

Sales Development Representative

Chicago, Illinois, United States

Not SpecifiedCompensation
Entry Level & New Grad, Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, Data & AnalyticsIndustries

Requirements

Candidates should possess a 4-year college degree and 1-3 years of experience in SaaS sales development, including cold outreach and lead qualification. Prior experience in a customer-focused, performance-driven, high-growth environment within sales, service, or marketing is required, along with an interest in CPG or selling innovative tools. Strong interpersonal, research, and problem-solving skills are also necessary.

Responsibilities

The Sales Development Representative will manage, develop, and grow qualified lead volume and sales pipeline for the Analytics & Activation team. This involves qualifying inbound inquiries, conducting outbound prospecting via email, social media, and phone to schedule meetings, and supporting events through pre- and post-event outreach. Responsibilities include learning and becoming an expert in NielsenIQ solutions, effectively pitching products, responding to inquiries, developing activity plans, meeting performance metrics, maintaining CRM records, and building relationships with sales teams.

Skills

Sales Development
Lead Generation
Prospecting
Email Outreach
Social Media Outreach
Phone Prospecting
CRM Software
Communication Skills
Relationship Building
Product Pitching

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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