Retail Marketing Specialist at Columbia Sportswear Company

Portland, Oregon, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, ApparelIndustries

Requirements

Bachelor’s degree in Marketing, Business, or a related field
3–5 years of professional experience in marketing, business, or communications
Proficiency in Microsoft Office
Comfort working with cross-functional teams
Experience solving moderately complex problems with internal and external impact
Exposure to global, regional, and vendor-facing work environments with varied responsibilities
Highly organized with strong attention to detail and the ability to manage multiple tasks simultaneously
Confident communicator and presenter who collaborates effectively across teams
Calm under pressure, able to meet tight deadlines in a fast-paced environment
Creative marketer with a track record of driving traffic and sales in retail settings
Proactive team contributor who provides informal guidance and leads low-risk projects

Responsibilities

Support traffic-driving initiatives surrounding the customer brand experience, including in-store event activations, special brand partnerships, media programs, local partnerships, and mall partnerships to increase brand awareness and foot traffic
Execute in-store event activations and experiences, including event ideation, planning, project management, external vendor partnership, contractual negotiations, mall partnerships, and overall customer engagement to drive traffic
Provide brand campaign management support, including calendar planning, briefing assets and creative curation, delivering print and digital assets to vendors and partners, and ensuring strategic alignment across channels
Manage relationships and communications with external mall management teams, ensuring seamless participation in mall promotions, programs, campaigns, and events
Support program and event marketing strategy and executional support for grand openings, remodels, and localized events
Support store-level execution of brand partnerships and campaigns, ensuring alignment with broader marketing goals
Partner cross-functionally with internal teams (ISM, Ecommerce, Legal, Design, Real Estate, Merchants, and Operations) to ensure alignment and successful execution of marketing strategies

Skills

Key technologies and capabilities for this role

Event PlanningProject ManagementVendor ManagementContract NegotiationCampaign ManagementPartnership ManagementMarketing StrategyCreative CurationAsset DeliveryRelationship Management

Questions & Answers

Common questions about this position

Is this a remote role or does it require office presence?

This is a hybrid role based out of the HQ office near Portland, Oregon, with the expectation to be in-office 3 days or more per week depending on business need, subject to change at business discretion.

What experience and education are required for this position?

A Bachelor’s degree in Marketing, Business, or a related field is required, along with 3–5 years of professional experience in marketing, business, or communications.

What key skills are needed to succeed in this role?

Candidates need to be highly organized with strong attention to detail, confident communicators who collaborate effectively, calm under pressure in fast-paced environments, and proficient in Microsoft Office.

What is the team environment like for this position?

The role is part of a highly collaborative North America Direct-to-Consumer (DTC) team that works behind the scenes on merchandising, retail marketing, and operations to ensure positive consumer experiences in stores, partnering cross-functionally with teams like ISM, Ecommerce, Legal, Design, Real Estate, Merchants, and Operations.

What makes a strong candidate for this Retail Marketing Specialist role?

Strong candidates are proactive team contributors with a creative marketing track record in driving retail traffic and sales, experience solving moderately complex problems, and the ability to lead low-risk projects while managing vendor partnerships and events.

Columbia Sportswear Company

Designs and sells outdoor apparel and gear

About Columbia Sportswear Company

Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, shorts, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, campers, and active individuals of all ages. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via their website, retail stores, and partnerships with other retailers, which helps them reach a wide audience. Their goal is to provide high-quality outdoor gear that enhances the experience of those who enjoy outdoor activities.

Portland, OregonHeadquarters

1938Year Founded

$40KTotal Funding

IPOCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees