Columbia Sportswear Company

Designs and sells outdoor apparel and gear

Portland, Oregon, United States

About Columbia Sportswear Company

Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, shorts, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, campers, and active individuals of all ages. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via their website, retail stores, and partnerships with other retailers, which helps them reach a wide audience. Their goal is to provide high-quality outdoor gear that enhances the experience of those who enjoy outdoor activities.

Portland, OregonHeadquarters
1938Year Founded
$40KTotal Funding
IPOCompany Stage
Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
401(k) Company Match
401(k) Retirement Plan
Wellness Program
Employee Discounts
Mental Health Support

Risks

The new Cherry Hill Mall store may face challenges in a competitive retail environment.
The Vader Collection may not resonate with Columbia's core customer base.
Strategic shifts by new marketing leadership could impact brand loyalty.

Differentiation

Columbia Sportswear offers innovative outdoor apparel with a strong brand reputation.
The company employs a multi-channel sales strategy for broad market reach.
Columbia's collaborations, like the Star Wars collection, attract niche markets.

Upsides

The rise of outdoor activities post-pandemic boosts demand for Columbia's products.
Collaborations with franchises like Star Wars enhance brand visibility and appeal.
Direct-to-consumer sales and social media marketing reach younger demographics effectively.

Funding

Total raised$40.0 K
StageIPO
POST IPO EQUITY
11/30/2023
$8
N/A